About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

e.l.f. X Tinder Turn Up the Heat with New Collaboration Inspiring Singles to ‘Face the First Date’

Gen Z’s No. 1 cosmetics brand* and the world’s most popular dating app force multiply for limited-edition product drop.

e.l.f. Cosmetics and Tinder are disrupting the dating game with a new collaboration inspired by the relationship between self-expression and confidence when creating new connections. The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection introduces new product innovations from e.l.f. with exclusive features and limited-edition beauty must-haves designed to ditch any first-date jitters.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240909740358/en/

e.l.f. X Tinder launch new “Put Your e.l.f. Out There” limited-edition collaboration. (Graphic: Business Wire)

e.l.f. X Tinder launch new “Put Your e.l.f. Out There” limited-edition collaboration. (Graphic: Business Wire)

The collaboration is a perfect match, integrating e.l.f.’s passion for beauty with Tinder’s unrivaled access to new possibilities.

A recent study** found that over 1 in 3 (35%) of surveyed singles see first dates as the perfect opportunity to experience new makeup looks, making this collaboration a natural fit for those eager to explore fresh looks while sparking new connections.

“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Finding a like-minded partner like Tinder is non-negotiable in our collaborations. We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing 80% of singles in the study said having a get-ready routine impacts their confidence on a first date, we created products to help them feel like their most empowered selves.”

“Confidence is key when sparking new connections. Your bravest, funniest, most-charming self shines through when you look and feel your best,” said Melissa Hobley, Chief Marketing Officer at Tinder. “The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer. Nearly half (46%) of surveyed singles saying they notice when their date has spent time on their appearance. So, together with e.l.f., we’re proud to empower more singles to embrace all the pre-date butterflies, the optimism, and even a bit of the nerves so that they can face the first date with a confidence born from bold self-expression.”

The collection includes confidence-boosting makeup products to help singles face the first date. Embodying a perfect match between e.l.f.'s signature boldness and Tinder’s mission to inspire real connection by making dating fun and easy, the limited-edition kit delivers on e.l.f.’s commitment to the community by offering premium products at an extraordinary value.

The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection ($45/£45) includes:

Tinder Box: Lip Trio featuring two nourishing lip oils and a mini lip liner in a custom tin

All Slick No Ick: Face Primer

Set-Uationship: Setting Mist

Flame Changer: Makeup Bag

The It’s a Match! Stick Lippies are a new innovative product featuring single-use lipstick matches for convenient application. It’s a Match! Stick Lippies ($4/£4) and Tinder Box Lip Trios ($18/£18) are available separately from the Vault in very limited quantities.

In addition to the product collaboration, the brands have created a comedic campaign video that shows how a bold look can help with pre-date nerves and inspire confidence. Capturing the trials and spirals of modern dating woes, the video features television personality and social-media influencer Harry Jowsey as a dreaded first date scenario.

These red-hot, limited-edition beauty products will be available at elfcosmetics.com and eflcosmetics.co.uk – in the U.S. and U.K. – beginning Tuesday, September 10, 2024, at 9 am PT/5 pm BST, while supplies last.

Beauty Squad members in the U.S. and U.K. will also have the chance to receive exclusive access to Tinder Gold for $1/£1 for the first-month of their subscription, giving them unlimited Likes, access to Passport™, the ability to view who Likes them, and more. Eligible Beauty Squad members can claim this deal in their Beauty Squad dashboard under “Rewards” to have a unique redemption code delivered via email, while supplies last.***

This collaboration will also be available for the first time via DashMart, a new type of fulfillment platform and store brought to you by DoorDash that offers businesses a new channel to reach customers. Availability will be in select US cities, fueling accessibility for the community with same-day delivery in Los Angeles, Houston, Chicago, Miami/Ft. Lauderdale, Manhattan, San Diego, Philadelphia, Phoenix, Las Vegas and San Antonio. To find the DashMart nearest you, visit https://www.doordash.com/sdl/dashmart

About e.l.f. Cosmetics

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean, vegan, double certified with Leaping Bunny and PETA, and Fair Trade certified. Learn more at www.elfcosmetics.com

About Tinder

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe™”.

Tinder is a registered trademark of Tinder LLC.

*Piper Sandler Taking Stock With Teens® survey spring 2024

**The research was conducted by Censuswide on behalf of Tinder and e.l.f. , with 4,001 single daters, aged 18+ across the UK and the US. (2,000 & 2,001 respondents respectively) between 08.27.2024 – 09.02.2024. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles. Censuswide is also a member of the British Polling Council.

***Beauty Squad members eligible for the Tinder Gold promotion must be 18+ and a resident of the United States or United Kingdom. Tinder premium membership will renew at full price until canceled. Subject to availability. Certain restrictions apply. See [https://tindergold.splashthat.com] for Tinder Voucher Terms.

e.l.f. X Tinder turn up the heat with new collaboration inspiring singles to ‘Face the First Date.’

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.