Acxiom Names Tom Zawacki as Chief Growth Officer

January 16, 2025 at 12:30 PM EST

Proven industry leader to drive Acxiom’s global market expansion

Acxiom, the connected data and technology foundation for the world's leading brands and agencies, today announced the appointment of Tom Zawacki as its new Chief Growth Officer (CGO). Reporting to Global CEO Jarrod Martin, Zawacki will drive Acxiom's growth by unlocking new markets and revenue opportunities and delivering effective acquisition and retention solutions for clients.

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Tom Zawacki, Acxiom Chief Growth Officer (Photo: Business Wire)

An accomplished business transformation leader with over three decades of data, AI, and global omnichannel marketing expertise, Zawacki joins Acxiom from Data Axle, where he served as President of Enterprise Solutions and Chief Marketing Officer. During his tenure, he achieved rapid and sustained ROI for clients across diverse industries.

Earlier in his career as Senior Vice President of Corporate Strategy & Commercial Growth at Rocket Fuel, Zawacki pioneered the inaugural AI integration with IBM Watson and forged multimillion-dollar partnerships with Fortune 500 companies. He also led brand positioning, go-to-market, and growth initiatives for XPlusOne, served on the executive team at Modem Media, the industry’s first digital advertising firm, and founded social commerce company Lemonade Inc.

“With his proven track record of cultivating relationships and driving sustainable brand growth, Tom brings the ideal blend of industry experience, leadership, and vision to the CGO role. We’re thrilled to have him join our executive leadership team, where he will be key in guiding our expansion into new markets and building on the momentum of our successes in 2024.” – Jarrod Martin, CEO at Acxiom.

"Acxiom's focus on people deeply resonates with me. Understanding our clients, their customers and prospects is the foundation of effective predictive marketing today. I'm honored to join such a smart, hardworking, and humble team, all dedicated to delivering meaningful value and success for our clients." – Zawacki.

Zawacki holds a bachelor’s degree in anthropology from Princeton University and has received numerous accolades, including Mazda’s Strategic Partner of the Year (2015), TIME Magazine/CNN Website of the Year (2007), and Internet Marketer of the Year (1998).

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.