Native Announces New Limited-Edition Collection with Jarritos in Partnership with Target

January 02, 2025 at 09:00 AM EST

Turn your shower into a fiesta with this Native x Jarritos collaboration, the perfect blend of fruity and clean personal care products

Native, the simple, clean, and effective personal care company, is thrilled to announce its new limited-edition collection with Jarritos! Inspired by the juiciest flavors, bringing refreshments from the fiesta to your shower routine, the collection includes Deodorant, Body Wash, Hand & Body Lotion, Shampoo, and Conditioner in a variety of fruity scents. This latest launch is available exclusively at Nativecos.com and at Target.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250102866831/en/

Native Announces New Limited Edition Collection with Jarritos in Partnership with Target (Photo: Business Wire)

“At Native, we’re passionate about scent exploration, continuously pushing boundaries to create truly craveable fragrances that resonate with our customers’ senses,” said Chris Talbott, CEO of Native. “We believe in the power of scent to transport and connect people to unforgettable experiences. That’s why we’re excited to partner with Jarritos to bring the vibrant, authentic flavors of Mexico to life through a collection of clean, simple, and effective products.”

Inspired by some of the most popular Jarritos flavors, Native’s latest limited-edition collection is the ultimate fusion of refreshment and self-care. The scents feature refreshing, fruit-inspired notes designed to deliver a unique sensory experience, offering a vibrant and uplifting feel with every use.

Watermelon: A delightfully light, fruity scent. This fresh mix of watermelon and jasmine notes will give you cool summer vibes any time of the year.
- Available in Deodorant, Body Wash, Hand & Body Lotion, Shampoo, Conditioner, and 2-in-1 Shampoo & Conditioner
Passion Fruit: A tropical scent that’s sure to tantalize. This sweet blend of guava, grapefruit, and tangerine notes will transport you to paradise.
- Available in Deodorant, Body Wash, Hand & Body Lotion, Shampoo, and Conditioner
Mandarin: A scent that packs a citrus punch. This powerful combination of mandarin, pear, and peony notes will reawaken your senses.
- Available in Deodorant and Body Wash
Pineapple: An exceptionally juicy scent. This fun fusion of pineapple and melon notes has a whole lot of tropical awesomeness.
- Available in Deodorant and Body Wash

“Everyone at Jarritos is excited to partner with Native to bring together two brands that share a passion for bold flavors and authentic experiences,” said Luis Fernandez, CEO of Novamex, the parent company of Jarritos. “This collaboration celebrates the vibrant spirit of both brands, from our naturally flavored sodas to Native’s high-quality personal care products. Together, we aim to inspire consumers to embrace moments of joy, freshness, and confidence.”

On Native’s website Deodorant retails for $13, Body Wash retails for $10, Shampoo retails for $10, Conditioner retails for $10, 2-in-1 retails for $10, and Hand & Body Lotion retails for $14. All Distribution, Pricing, Shelving, and Merchandising decisions are at the sole discretion of the retailer. The collection is now available on Native’s website at www.nativecos.com, and select products are available for purchase at www.target.com and in Target stores starting January 2nd. All Native products are sulfate-free, paraben-free, dye-free, cruelty-free, and vegan.

About Native: Founded in 2015, Native is a personal care company that makes clean and effective products from naturally-derived ingredients, including deodorant, body wash, hand & body lotion, shampoo, and conditioner. For more information, visit www.nativecos.com or you can follow Native on TikTok, Instagram, or Facebook.

About Jarritos: Created in 1950, Jarritos are delicious fruit-flavored soft drinks from Mexico. Sold in iconic glass bottles across the United States, the brand will celebrate its 75th anniversary in 2025 and offers 12 unique flavors, all made with natural flavors and cane sugar. Jarritos flavors include Mandarin, Tamarind, Pineapple, Fruit Punch, Lime, Grapefruit, Strawberry, Mango, Guava, Passion Fruit, Cola and Watermelon. Each unique flavor represents a delicious slice of the brand’s Mexican heritage. Jarritos is now distributed in 42 countries around the world. Learn more at www.Jarritos.com.