Malaysia Airlines Extends Relationship with PROS to Drive Profitable Growth

By: PROS Holdings, Inc. via Business Wire

January 21, 2025 at 09:15 AM EST

PROS and Malaysia Airlines sign a long-term strategic agreement to enhance revenue management and drive growth

PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions, today announced the extension of its long-term strategic agreement with Malaysia Airlines by renewing PROS Revenue Management Advantage (RMA). The extension strengthens the collaboration between PROS and Malaysia Airlines, highlighting the value of PROS advanced technology and artificial intelligence (AI) into the airline’s global operations. The PROS solutions have been instrumental in supporting the airline’s post-COVID-19 recovery and driving two consecutive years of profitability.

“Competitive intensity continues to drive us to adopt the most advanced revenue management technology in order to create compelling offers designed to maximize revenue,” said Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group. “PROS has been an exceptional partner, delivering cutting-edge offer AI so that we can provide the right product and price to the customer. These capabilities continue to make us the successful, profitable carrier we are today.”

By utilizing PROS RMA, Malaysia Airlines has been able to forecast demand more accurately and implement dynamic pricing strategies that are more likely to convert passengers with optimized offers. As one of the first adopters of PROS RMA and Willingness-to-Pay in 2020, Malaysia Airlines has benefitted from an increasingly adaptive solution that has helped the airline adopt state-of-the-art technology and strategically improve revenue over time.

The strategic collaboration enables Malaysia Airlines to adapt quickly to shifts in market dynamics and make data-driven decisions that maximize revenue potential, even amid ongoing cost and supply chain challenges. With continued adoption of the PROS Platform, the airline is progressing on its journey toward offer optimization and laying a foundation for continuous pricing.

“This expansion is a testament to our deep relationship with Malaysia Airlines, as well as the power and innovation of our platform,” said Surain Adyanthaya, President, Global Industries, PROS. “We are proud to continue to support Malaysia Airlines in achieving their revenue management goals, optimizing offers in a highly competitive market and ultimately continuing on their journey toward offer optimization.”

To learn more about PROS Revenue Management solutions, visit pros.com/products/airline-revenue-management-software.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Our vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at www.pros.com.

About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia through its premium and full-service offerings. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse richness. As the nation’s flag bearer, it embodies the incredible diversity of Malaysia; capturing its rich traditions, cultures and cuisines via its inimitable Malaysian Hospitality across all customer touch points.

Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises of different aviation business and lifestyle travel solution portfolios aimed at serving global air travel needs. The airline is committed to facilitating safe and seamless travels by placing safety and hygiene as the anchor across all end-to-end consumer touchpoints in line with its MHFlySafe initiative. Via its alliance with oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in 170 territories across the globe. For more information, please visit www.malaysiaairlines.com and download the Malaysia Airlines app to get the latest promotions conveniently at your fingertips.