About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Zeta Global Launches “Achieve the Impossible” Brand Campaign to Redefine AI-Powered Marketing

Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta

Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first official brand campaign, “Achieve the Impossible™.” The campaign reimagines what’s possible for marketers, inspiring them to embrace AI, push boundaries and achieve their biggest ambitions. Leveraging Zeta’s AI-powered marketing solutions, marketers can deliver hyper-personalization, launch seamless omni-channel experiences, drive predictable ROI, and accelerate business growth.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250122837428/en/

Zeta Global Launches “Achieve the Impossible” Brand Campaign to Redefine AI-Powered Marketing (Graphic: Business Wire)

Zeta Global Launches “Achieve the Impossible” Brand Campaign to Redefine AI-Powered Marketing (Graphic: Business Wire)

Central to the campaign are thought-provoking 'Imagine If' scenarios, inspired by history’s most innovative thinkers and today’s most impossible challenges. At a time when marketers are expected to drive profits through data-driven strategies, these prompts showcase how the all-in-one AI-powered Zeta Marketing Platform powers precision, productivity and performance.

“Marketing is at an inflection point, and AI is no longer just a trend—it’s the driving force behind making the impossible achievable,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “This groundbreaking campaign is part of our strategic vision to move from ‘Zeta who?’ to ‘why Zeta?’ and eventually to ‘must have Zeta.’ This launch reaffirms Zeta’s role as a leader in AI marketing innovation.”

“‘Achieve the Impossible,’ is designed to capture the imagination of marketers and advertisers who want to think bigger about the opportunities around AI," said Megan Rose, Group VP of Marketing at Zeta Global. “With bold storytelling and imaginative questions, the brand campaign positions Zeta as the driving force behind marketers’ success and marks a new chapter in how the world sees Zeta—innovative, transformative, and essential to the future of marketing.”

Produced by Zeta’s in-house creative team, the campaign weaves together inspiration from visionaries like Beethoven, Nostradamus, and Sherlock Holmes with insights from customer feedback and market research. It showcases how Zeta’s AI-driven platform makes even the most imaginative marketing goals attainable.

To learn more about Zeta Marketing Platform visit: https://zetaglobal.com/.

About Zeta Global

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

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