Accelsius Promotes Liz Cruz to Chief Marketing Officer and Appoints Lucas Beran as Director of Product Marketing

January 28, 2025 at 07:00 AM EST

Cruz brings 15 years of data center industry expertise and has driven Accelsius’ successful product marketing strategy and market expansion initiatives
Former Dell’Oro Group Research Director Lucas Beran brings deep data center infrastructure expertise as new Director of Product Marketing
Strategic appointments reinforce Accelsius’ commitment to delivering innovative liquid cooling technology and driving data center efficiency

Accelsius™, a leader in innovative two-phase, direct-to-chip cooling technology, today announced the promotion of Liz Cruz to Chief Marketing Officer. Cruz previously served as Senior Director of Product Marketing and Business Development and has been instrumental in driving the company’s product marketing strategy and market expansion.

The company also appointed Lucas Beran, a data center industry expert, as Director of Product Marketing. Beran joins the team from Dell’Oro Group, where he served as Research Director, covering the physical infrastructure of data centers. His deep expertise and market insights will help drive the company’s next growth phase following its successful $24 million Series A funding.

“Liz’s promotion to Chief Marketing Officer reflects our commitment to developing strong leadership from within. Her deep understanding of our technology and proven ability to drive market strategy makes her the ideal person to lead Accelsius’ marketing team,” said Josh Claman, CEO of Accelsius. “Lucas is recognized in the industry as one of the leading global data center analysts. Adding his extensive market intelligence and industry expertise strengthens our leadership team at a crucial time when data centers are adopting advanced liquid cooling systems to support AI workloads. Together, they have an extensive global network of data center experts that helps extend our growing partner ecosystem and accelerate our mission to deliver innovative cooling solutions to our customers.”

As Chief Marketing Officer, Cruz will spearhead Accelsius’ marketing strategy and brand development, working with Beran to drive customer acquisition, enhance brand identity and further entrench Accelsius as an innovator and thought leader. Additionally, Accelsius’ former Chief Marketing Officer, Rich Perley, will transition to the role of Strategic Advisor, where he will continue to leverage his decades of industry experience to guide market positioning and growth strategies.

“Having been a part of Accelsius’ journey, I’ve watched our technology evolve from an innovative concept to a critical solution for modern data centers. Today’s computing demands are pushing thermal limits like never before, and data centers need cooling solutions that can efficiently scale with their ambitions,” Cruz said. “I look forward to working with our team to empower our channel partners and to help customers overcome these challenges while building a more sustainable digital infrastructure.”

“I’ve analyzed the data center cooling market extensively, and it’s clear that two-phase direct-to-chip cooling will be essential for supporting next-generation computing demands,” Beran said. “Accelsius is uniquely positioned to lead this transformation, and I'm eager to help customers realize the full potential of our technology.”

To learn more about Accelsius’ NeuCool two-phase, direct-to-chip in-rack liquid cooling solution, email info@accelsius.com or visit accelsius.com.

About Accelsius

Founded by Innventure, Inc. (NASDAQ: INV), Accelsius empowers data center and edge operators to achieve their business, financial, and sustainability goals through advanced cooling solutions. The patented NeuCool platform provides best-in-class thermal efficiencies through a safe, two-phase liquid cooling system that scales from single racks to entire data centers. For more information, visit www.accelsius.com or follow us on LinkedIn.