Klaviyo’s Next-Generation Analytics Helps Marketers Drive Revenue for Brands

January 06, 2025 at 08:30 AM EST

New AI-powered capabilities enable B2C marketers to personalize at scale, optimize performance across channels, and drive better results with data-driven decisions effortlessly

Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, announced several recent advancements to its analytics capabilities. These innovations empower marketers to transform raw customer data into actionable insights, enabling personalized experiences, smarter decision-making, and measurable cost savings and revenue growth—all within Klaviyo’s unified platform.

In today’s competitive market, fragmented data, disconnected tools, and operational complexity hinder brands from maximizing the value of their customer relationships. According to Klaviyo-commissioned Forrester research, 76% of brands believe an embedded Customer Data Platform (CDP) is essential for unlocking actionable insights, yet most struggle to execute effectively.

“With our expanded analytics capabilities, Klaviyo eliminates these challenges by unifying data, simplifying analysis, and delivering AI-driven insights that power smarter, faster decisions,” said Adil Wali, Chief Product Officer at Klaviyo. “Marketers can now focus on building deeper relationships with customers, driving brand loyalty, and achieving outsized growth—all without guesswork.”

Key Features and Benefits

1. Accelerate Growth by Driving Repeat Purchases

Personalized Retention in One-Click: Marketers can leverage the new RFM Action Center—which uses recency, frequency, and monetary value (RFM) analysis—to identify high-value customer segments and provide instant, actionable recommendations for retention, repeat purchases, and loyalty.
- For instance: A marketer can automate re-engagement of At Risk customers with time-sensitive messages, such as “Don’t miss this discount on your favorites!”
Product Analysis for Smarter Merchandising and Post-Purchase Outreach: Marketers no longer need to guess which products to promote. They can use real-time product insights—such as frequently bundled items and repeat purchase trends—to increase conversions and average order value (AOV) and optimize merchandising strategies across the customer journey.
- For instance: A marketer can optimize post-purchase flows by recommending follow-up and complementary purchases at the perfect time, such as “Restock your favorite skincare set!”

2. Optimize Campaign Performance with AI-Powered Recommendations

AI-Powered Campaign Personalization: Go beyond “one size fits all” A/B testing for 1:1 campaign personalization at scale. Klaviyo AI determines the winning version of an email or SMS campaign for each subscriber, based on their individual likelihood to engage—and sends it out instantly.
- For instance: A marketer could send the version of a holiday SMS campaign that will resonate best with each individual–some subscribers get a product-focused image, others get a lifestyle image–to maximize click rates.
Real-Time Form Optimization for higher conversions: Klaviyo AI tests multiple versions of your pop-up form to find the highest-converting display time. Then, Klaviyo will automatically select the winning version and set that form live to effortlessly increase subscriber rates and boost revenue.
- For instance: During a Black Friday campaign, a marketer can determine the most effective display time for their offer to new visitors, “Sign up and save 15% on your first order!” to maximize sign-ups.

3. Prove ROI and Optimize Strategies with Intuitive, Real-Time Dashboards

Conversion Overview Dashboard: Marketers gain a unified view of business and marketing performance, showing when marketing drives the highest impact and seasonal trends.
- For instance: A retailer identifies that summer email campaigns drive 20% higher conversions than spring sends and adjusts their campaign schedule for greater impact.
SMS Performance Dashboard: Prove the revenue impact of SMS campaigns with clear, actionable reporting with KPIs like conversion rates and revenue attribution.
- For instance: A marketer can prove that sending SMS reminders 24 hours after an email drives the highest revenue per recipient, and track the revenue associated with all SMS activities.
Subscriber Growth Report: Understand where your subscribers are coming from and which acquisition channels deliver the most value.
- For instance: Identify that Facebook ads are outperforming your sweepstakes program for new customer acquisition and double down on the top-performing channel.

Why Klaviyo Analytics Stands Out

“Klaviyo's advanced analytics unlocks insights that we haven't been able to offer clients before,” said Marika Tselonis, Director of Email/SMS Marketing at KULIN. “With product analysis, we help drive merchandising decisions and create curated bundles based on what we know sells well together. We have the data to determine when and what to sell in post-purchase journeys, like re-engagement or cross-sell flows, instead of just guessing at the right product.”

Klaviyo’s next-generation analytics uniquely combines enterprise-grade capabilities with unparalleled ease of use:

Unified Data Without Limits: Connect and activate unlimited first-party data with no caps on storage or retention—it’s stored forever and ready when you need it.
Actionable AI: Klaviyo’s AI optimizes campaigns, predicts customer behavior, and scales personalization across millions of customers.
Scalable Growth: With real-time dashboards and insights, measure ROI effortlessly and adapt strategies as your business grows.

About Klaviyo

Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 350 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Mattel, TaylorMade, Liquid Death, Stanley 1913, and more than 157,000 other paying customers leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.