Medallia Appoints Mark Bishof as Chairman and CEO

January 07, 2025 at 09:05 AM EST

Former Qualtrics Chief Business Officer and Clarabridge CEO Brings Extensive and Proven Industry Expertise to Accelerate Growth and Innovation

Company Announces Additional Key Leadership Appointments

Medallia, Inc., the global leader in customer and employee experience, today announced the appointment of Mark Bishof as Chairman and CEO. Bishof brings over 40 years of experience leading private and public software companies and extensive industry experience as the former Chief Business Officer of Qualtrics and CEO of Clarabridge. Bishof succeeds Mike Lipps, a Thoma Bravo Operating Partner, who will remain on the Medallia board.

"I am honored and excited to lead Medallia, a true pioneer with a vast history and depth of personalized enterprise experience data,” said Bishof. “Medallia has always been a customer-centric and forward-thinking company dedicated to helping enterprises fulfill their brand promises and deliver exceptional experiences. As our industry landscape continues to evolve, and with the backing of a world-class investor like Thoma Bravo, we have significant opportunities to drive long-term growth and extend our leadership in the space.”

Bishof most recently served as Strategic Advisor and Chief Business Officer of Qualtrics, following its acquisition of Clarabridge. Under Bishof’s leadership, Clarabridge pivoted from a customer-experience text analytics business into a leader in conversational AI. Before that, he served as CEO of Flexera Software and held leadership roles at Macrovision, IBM, Crossworlds Software, and Deloitte Consulting.

“We are thrilled to welcome Mark to Medallia, and I look forward to working closely with him as we strengthen and expand our business and platform,” said Lipps. “He is an excellent and proven leader with strong experience in exceeding ambitious targets and managing complex challenges. We are well-positioned for success in this next phase of our story, and are ready to take charge of our future and deliver differentiated value for our clients.”

“For over 20 years, I’ve had the pleasure of working with Mark and seeing his outstanding leadership in action," said Orlando Bravo, Founder and a Managing Partner at Thoma Bravo. "In a sector poised for transformation, we see incredible opportunity for Medallia, and are excited for this next phase of growth underpinned by Mark’s leadership and the world-class team he has assembled."

In addition to Bishof, Sid Banerjee has been appointed Chief Strategy Officer. As former founder of Clarabridge, Banerjee has been at the forefront of driving innovation in customer experience technology for more than 20 years. He will lead the development of Medallia’s AI innovation agenda and work closely with clients as they drive transformation in their organizations.

Medallia also announced the following key senior leadership appointments:

Bas Brukx has been appointed Chief Financial Officer. Brukx joins from Therapy Brands, where he served as CFO. He previously held CFO roles at Clarabridge and Allego.
Ram Ramachandran has been appointed Chief Transformation Officer. He was most recently the President of CareJourney and previously served as the Chief Technology Officer of Clarabridge.
Karl Knoll has been appointed General Counsel. He previously served as General Counsel of Clarabridge and prior to that was a Partner at Womble Bond Dickinson.
Jamie Hunter has been appointed Chief of Staff and Head of Corporate Development. She most recently served as Chief Operating Officer at Emburse.

“I am thrilled to bring these seasoned industry leaders together and pair them with Medallia’s team and long history of innovation in customer experience and AI,” said Bishof. “The world is changing, and our vision is to accelerate our clients from CX-based surveys and signals to AI-based conversations and automation, enabling them to compete more effectively and gain higher share and delight from their customers.”

“I want to thank Mike for his leadership and for ensuring this is a truly seamless transition so we can hit the ground running,” said Scott Crabill, a Managing Partner at Thoma Bravo. “I look forward to working closely with Mark, Mike and the Medallia team to drive even greater innovation and value for their customers.”

About Medallia

Medallia is the pioneer and market leader in customer, employee, citizen and patient experience. As the leading enterprise experience platform, Medallia Experience Cloud is the mission-critical system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information, visit www.medallia.com.