About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Williams-Sonoma, Inc. Deploys Salesforce Agentforce 360 Across Its Brand Portfolio, Elevating Its Premium Customer Support and Experiences to the Next Level

The leading retailer is using AI agents to increase efficiency, reduce service costs, and autonomously offer personalized cooking tips

Today at Dreamforce 2025, Salesforce (NYSE: CRM), the world's #1 AI CRM, announced that leading specialty retailer Williams-Sonoma, Inc. is leveraging Agentforce 360 to build and deploy AI agents to bolster customer service and enhance shopper experiences. Each brand in the Williams-Sonoma, Inc. portfolio — which includes Williams Sonoma, Williams Sonoma Home, West Elm, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, Mark & Graham, and GreenRow — is known for providing elevated customer service, inspiration, and expertise. By offering customers services ranging from unique in-store culinary experiences, free design consultations, and advice on wedding registries, Williams-Sonoma, Inc. has cultivated a highly engaged customer base that values expert, one-on-one attention both in-store and online.

To meet and scale this demand for 24/7 personalized support without compromising quality, the company is deploying Agentforce 360 Platform, which seamlessly integrates AI agents with human experts, across its brand websites. In addition, the company is using Data 360 (formerly Data Cloud), Salesforce’s hyperscale data engine, to unify and harmonize data across its portfolios and customer touchpoints. This gives AI agents the complete, real-time customer and product information they need to deliver accurate, personalized responses without human intervention. As a result of these efforts, Williams-Sonoma, Inc. anticipates that the company will be able to autonomously resolve more than 60% of chat inquiries.

Innovative and tailored culinary experiences

In addition to the customer service agent, Williams-Sonoma, Inc. is building a sous chef agent on Agentforce 360 Platform that helps customers plan menus, discover products, and execute recipes with confidence when shopping the Williams Sonoma website. Customers will be able to interact with the sous chef agent — nicknamed Olive — who will soon be able to reason over data, infer intent, and deliver a customized plan for experiences such as hosting and cooking Thanksgiving dinner, creating a detailed menu with recipes while generating a shopping list, and recommending the right kitchen tools and Williams Sonoma food products and table décor — even from past purchases you already own.

“We’re focused on advancing the exceptional customer service our brands are known for,” said Williams-Sonoma, Inc. President and CEO Laura Alber. “Agentforce 360 gives our teams the tools to better understand and respond to each customer’s needs quickly and effectively — helping us deliver personalized experiences at scale.”

The company is also looking to use AI agents across service, marketing, and design to assist customers with product discovery and lifestyle design — all of which will deepen customer engagement across its portfolio of brands.

"Williams-Sonoma, Inc. has always set the standard for amazing customer experiences. Now, by embracing the Agentic Enterprise, they’re showing the world what’s possible when humans and AI agents work together,” said Marc Benioff, Chair and CEO of Salesforce. “With Salesforce, Williams-Sonoma, Inc. is pioneering a new era of customer engagement — one that is intelligent, scalable, and deeply personalized. This is the future of business: agentic AI elevating people to deliver trusted, meaningful experiences at unmatched speed and scale.”

In addition to Agentforce 360 Platform and Data 360, Williams-Sonoma, Inc. also uses Agentforce Marketing, Agentforce Service, and Agentforce Sales to run campaigns, manage and organize customer data, streamline tracking and reporting, and make informed business decisions based on the latest information from across its brands.

More Information:

About Salesforce

Salesforce helps organizations of any size become agentic enterprises - integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit www.salesforce.com for more information.

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.

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