Orion Launches Tailored Allocation Portfolios to Expand Tax-Efficient, Personalized Investing at Scale

October 15, 2025 at 09:30 AM EDT

New offering combines third-party model portfolios with direct indexing capabilities for tax-smart transitions and proactive tax loss harvesting

Orion, a premier provider of transformative wealthtech solutions powering the growth of financial advisors and the enterprise firms that serve them, today announced the launch of Tailored Allocation Portfolios, a new offering that enables financial advisors to deliver tax-aware, personalized portfolios at scale – without incurring the traditional out-of-pocket costs associated with direct indexing.

Tailored Allocation Portfolios combine the flexibility of Orion’s Custom Indexing offering with professionally managed ETF and mutual fund model portfolios from third-party strategists, including First Trust Advisors, Janus Henderson, and Russell Investments, with additional firms expected. These strategists provide a range of ETF and mutual fund model portfolios – from conservative income to aggressive growth – that advisors can adopt based on client needs.

“Delivering modern portfolio impact means helping advisors personalize portfolios to each client’s goals and tax needs while being mindful of costs and simplicity,” said Ron Pruitt, President of Orion Wealth Management. “Tailored Allocation Portfolios bring together tax efficiency, risk management, customization, and scalable automation in a unified solution that aligns with our vision for impactful, tech-enabled investment management. This empowers advisors to deliver personalized, tax-aware strategies that align with client objectives and seek to improve after-tax outcomes over time.”

Designed for clients with concentrated positions, legacy holdings, or unique tax sensitivities, Tailored Allocation Portfolios use Orion’s proprietary tax-transition technology to gradually migrate assets into professionally managed ETF or mutual fund-based model portfolios. This approach helps manage capital gains and improve after-tax outcomes, enabling greater personalization without disrupting efficiency. The solution is offered at no additional cost to advisors or clients. Participating asset managers fund the platform, removing the separate direct indexing fee typically passed on to investors.

Industry data highlights a clear trend toward personalization and managed strategies:

Managed account assets have surpassed $13.7 trillion, driven by demand for tax-optimized, UMA/SMA platforms (Cerulli).¹
Direct indexing assets have grown 98% over the last two years, reaching $1.0 trillion as of June 30, 2025, according to Cerulli.²

“We designed Tailored Allocation Portfolios to address one of the industry’s most persistent challenges – how to deliver meaningful personalization without compromising efficiency,” said Andrew Rosenberger, Senior Vice President of Custom Indexing at Orion. “Advisors can now unlock tax-smart transitions, reduce concentration risk, and grow efficiently through Orion’s unified platform.”

Tailored Allocation Portfolios soft-launched in August 2025 and are now available across Orion’s advisor platforms, including Orion Advisor Technology, Wealth Advisory, Orion OCIO, Brinker, and Orion Portfolio Solutions. The new offering is fully integrated with Orion Custom Indexing and built to streamline operations through Orion’s optimization and client management tools. Orion Custom Indexing recently surpassed $10.7 billion in AUM, achieving a 278% growth rate in 2024.

About Orion

Orion is a premier provider of the tech-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker, Redtail Technology, and Orion OCIO create a complete offering that empowers firms to attract new clients seamlessly, connect goals more meaningfully to investment strategies and outcomes, and ultimately track progress toward each investor’s unique definition of financial success. Orion services $5.6 trillion in assets under administration and $124 billion of wealth management platform assets (as of September 30, 2025), supporting over 7.8 million technology accounts and thousands of independent advisory firms. Today, 17 out of the Top 20 Barron’s RIA firms³ rely on Orion’s technology to power their businesses and win for investors. Learn more at Orion.com.

Orion Portfolio Solutions and Brinker advisory services offered through Orion Portfolio Solutions, LLC ("OPS"), a registered investment advisor. Orion OCIO services offered through TownSquare Capital, LLC ("TSC"). Wealth management platform assets include assets managed on a discretionary and non-discretionary basis by OPS and TSC on their proprietary platforms, assets in proprietary and third-party models made available through OPS's Communities platform, and assets in OPS's proprietary models managed on third-party platforms.

^{1 Managed Account Assets Reach $13.7 Trillion | Cerulli Associates

2 The Cerulli Edge - U.S. Managed Accounts Edition, 3Q 2025 Issue

3 Barron's 2025 Top 100 RIA Firms}

Tailored Allocation Portfolios are offered by Orion Portfolio Solutions, LLC, a registered investment advisor. The unaffiliated Strategists whose mutual funds or ETFs are utilized within the Tailored Allocation Portfolios pay us a fee in exchange for inclusion in the Tailored Allocation Portfolios program.

Custom Indexing is an investment strategy wherein a portfolio is managed to mimic an index or other portfolio, while taking into account the tax position, holdings, and individual investing preferences of a client. The performance of a portfolio using custom indexing may vary significantly from the target index (referred to as tracking error or tracking difference), and this variance may increase with greater customization within a portfolio.

Tax-loss Harvesting is a process by which securities trading at unrealized losses are sold to realize a taxable loss. Proceeds from the sales are then used to reinvest in alternate securities to maintain market exposure. Tax-loss Harvesting can be used as a strategy to offset realized gains from other investments and/or carried forward to later calendar years to offset future taxable gains.

This information is general in nature and is not intended as tax advice. You should consult a tax professional as to how this applies to an individual tax situation. Nothing contained herein is intended to constitute accounting, legal, tax, security or investment advice, nor an opinion regarding the appropriateness of any investment, or solicitation of any type.

Orion Portfolio Solutions, LLC d/b/a Brinker Capital Investments a registered investment advisor.

Wealth management services provided by Orion Portfolio Solutions, LLC (“OPS”), a registered investment advisor. Orion OCIO services provided by TownSquare Capital, LLC (“TSC”), a registered investment advisors. OPS and TSC are affiliates and wholly owned subsidiaries of Orion Advisor Solutions, Inc.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20251015827508/en/

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On Orion’s Behalf:

StreetCred PR

orion@streetcredpr.com

Natalie O’Dell

natalie@streetcredpr.com

717-818-2116

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Orion Launches Tailored Allocation Portfolios to Expand Tax-Efficient, Personalized Investing at Scale

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