About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Real Chemistry Strengthens Media and Omnichannel Leadership with Acquisition of Spring & Bond

Second Acquisition in Three Months Builds Momentum

Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare industry, continues to strengthen its media capabilities by acquiring Spring & Bond. A digital media agency known for its omnichannel-first approach and data-driven solutions, Spring & Bond is focused exclusively on healthcare, working with leading healthcare clients.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251015475195/en/

"Real Chemistry is redefining the future of media with a focus on precision over scale. Our expanded media group offers omni-first precision marketing, which is essential for healthcare marketers aiming for personalized audience messaging," said Kevin Johnson, Group President and Managing Partner of Real Chemistry. "Spring & Bond brings a deep knowledge of the healthcare ecosystem, and advanced data and technology capabilities, enabling our clients to connect more meaningfully and effectively with their target audiences.”

This acquisition follows Real Chemistry’s July acquisition of Greater Than One. Together, Real Chemistry’s media group now provides end-to-end media activation solutions with over 250 dedicated experts. This includes:

  • Starting with the right data and healthcare expertise to understand audiences and inform content strategies
  • Proprietary planning tools that can drive channel strategy and predict future impact
  • Connecting first-party data across channels to reach precise audiences
  • True end to end omnichannel strategy, orchestration and execution
  • Agile, automated measurement, reporting, and optimization

Elizabeth Beringer, President and Founder of Spring & Bond, will continue to lead the team, reporting to Johnson. "Joining Real Chemistry enables us to bring even more tools, insights and expertise to our clients," said Elizabeth Beringer. "Finding a partner like Real Chemistry where the focus on clients, innovation and people match ours is the perfect combination."

About Real Chemistry

Real Chemistry is a commercialization partner to the world's most successful life sciences and healthcare companies. As a leading provider of AI-powered marketing, communications, medical communications and precision media, we help the healthcare industry better understand, reach, and engage communities, patients and healthcare professionals. Anchored by our culture of innovation and creativity, our 2,000+ experts enable modern medicines and scientific advances to meet and exceed their potential. Learn more at www.realchemistry.com.

About Spring & Bond

Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training.

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