The Big Ten and Allstate Unveil New Partnership to Elevate Women’s Sports

By: The Allstate Corporation via Business Wire

October 03, 2025 at 12:00 PM EDT

Allstate, the Big Ten Conference and Big Ten Network (BTN) today announced the creation of the Allstate Big Ten Women’s Championship Series, a new competition designed to spotlight and celebrate excellence in women’s athletics across the conference. The championship series is part of a first-of-its kind, multi-year partnership that establishes Allstate as the Official Insurance Partner of the Big Ten Conference and reflects Allstate’s 20-year legacy of supporting college athletics.

With the partnership:

The Allstate Big Ten Women’s Championship Series will be created. This year-long competition among Big Ten schools is designed to highlight excellence across women’s athletics, with schools earning points based on their teams’ performance in regular and postseason play. At the end of the academic year, the school with the highest point total will be recognized as the overall champion.
Allstate becomes the title sponsor of the Big Ten Women’s Basketball Tournament, taking place March 4-8 at Gainbridge Fieldhouse in Indianapolis.
Allstate will present all 12 Big Ten Women’s Olympic Sports championships and tournaments, including soccer, gymnastics and softball.
Allstate will sponsor On The Pitch, BTN’s new series spotlighting women’s soccer stories across the conference.

Tony Petitti, Big Ten Conference Commissioner

“The Big Ten’s commitment to women’s sports stretches back decades and is reflected in the competitive success we see today. As we continue to explore opportunities for growth, we’re excited to partner with Allstate to further showcase these exceptional student-athletes, coaches and teams throughout the year.”

Elizabeth Brady, Allstate chief marketing, customer and communications officer:

“From Allstate’s Good Hands Nets to the Good Works Team, Allstate continues to support both programs and student-athletes during this transformative era in college athletics. Together with the Big Ten, we’re elevating women’s sports and empowering all student-athletes who lead on their campuses and in communities.”

François McGillicuddy, BTN President:

“As the network continues to expand its live championship offerings, Allstate’s commitment to women’s sports will enhance BTN’s coverage of the most significant moments, shots and plays in Big Ten women’s athletics.”

Allstate’s longstanding support of college athletics is part of its commitment to empowering young people to lead in their communities. Allstate has been a proud member of the college athletics community for 20 years through its university and conference sponsorships, academic scholarships and community impact initiatives. Since 2005, the Allstate Good Hands Nets program has raised millions of dollars in scholarships with every field goal and extra point scored. Allstate recently upped the donations for each kick, funding more scholarships for student-athletes across all sports. Since 2008, the Allstate Good Works Teams have honored hundreds of student-athletes for their service off the field, supporting causes such as youth empowerment and hunger relief. This January marks the 20th year as title sponsor of the Allstate Sugar Bowl, one of the premier events in college football.

About the Big Ten Conference

The Big Ten Conference is an association of 18 world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The Big Ten Conference sponsors 28 official sports, 14 for men and 14 for women, and the broad-based programs of the 18 Big Ten institutions provide direct financial support for more than 14,000 student-athletes. For more information, visit www.bigten.org.

About The Big Ten Network

A joint venture between the Big Ten Conference and Fox Corporation, Big Ten Network is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 3,100 live events across all platforms, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. The Fox Sports App is the digital extension of the Big Ten Network, delivering live games and on-demand programming to Big Ten Network customers via the web, smartphones, and tablets. Network events include football, men’s and women’s basketball games, dozens of Big Ten Olympic sports and championship events, studio shows and classic games. B1G+ is the network’s subscription streaming service, providing access to stream 2,700 more games, next-day on-demand archives, 18 school-specific channels programmed 24 hours a day and the Big Ten Network’s comprehensive library of classic games and original programming. Original programming highlights activities and accomplishments from some of the nation’s finest universities, including the Emmy-nominated The Journey. The network is carried by all the major video distributors across the United States and Canada, such as DIRECTV, DISH, Verizon Fios, Spectrum, Xfinity, Optimum, Cox Contour TV, Mediacom, Astound Broadband and approximately 300 additional video providers across North America. Big Ten Network is also available through streaming providers including DIRECTV Stream, Fubo, Hulu + Live TV, Sling TV and YouTube TV. For additional information, please visit www.bigten.org/btn.

About Allstate

The Allstate Corporation (NYSE: ALL) protects people from life’s uncertainties with affordable, simple and connected protection for autos, homes, electronic devices, and identities. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online, and at the workplace. Allstate has more than 208 million policies in force and is widely known for the slogan “You’re in Good Hands with Allstate.” For more information, visit www.allstate.com.