About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Trade Desk Appoints Alex Kayyal to Board of Directors

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Alex Kayyal to its board of directors.

Kayyal has extensive experience as an investor, operator, board member and advisor to groundbreaking technology companies. With a strong understanding of how cloud-based services and AI are reshaping the world, he brings valuable insights into scaling high-growth businesses that are transforming industries.

Kayyal’s relationship with The Trade Desk has spanned over a decade having been an early investor in the company. Kayyal currently serves as a partner at the venture capital firm Lightspeed Venture Partners. He was previously Senior Vice President at Salesforce, where he held various executive roles globally including Managing Partner of Salesforce Ventures. He established the firm’s presence in Europe and played a key role in expanding their global investment footprint to over $5 billion in capital deployed. Previously, Kayyal also helped found HGP, a venture growth fund where he led the firm’s initial investment in The Trade Desk.

Over the years, Kayyal has advised and invested in leading technology companies across 15 countries including Algolia, Atlan, Darwinbox, Fabric Health, Gong, Miro, monday.com, NewVoiceMedia (acquired by Vonage), Onfido (acquired by Entrust), Privitar (acquired by Informatica), SessionM (acquired by Mastercard), Snyk, Tennr and Zoomin Software (acquired by Salesforce).

“Alex’s early belief in The Trade Desk’s mission and his years of expertise in tech and global markets make him a valuable addition to our board,” said Jeff Green, Founder and CEO, The Trade Desk. “His keen eye for spotting global trends, driving innovation, and fostering growth gives him a unique perspective as we focus on scaling our success around the world. Having known Alex for many years, I look forward to further partnering with Alex to build long-term value for our clients and fuel the next phase of growth for The Trade Desk.”

"I’m deeply attracted to companies fueled by a strong sense of mission and a clear vision – those that have the power to reshape entire industries,” said Kayyal. "The Trade Desk has truly exemplified this, leading the way as a pioneer with its commitment to create a more open and transparent advertising ecosystem, with still so much growth and opportunity ahead. Jeff is a visionary founder and CEO, and I’m thrilled to once again support him and the leadership team as The Trade Desk continues to innovate and deliver immense value to the entire advertising industry."

Kayyal began his career at Merrill Lynch, advising growth-stage companies on mergers, acquisitions, and IPOs. He holds a BA in Economics and International Relations from Boston University and an MBA from Harvard Business School.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

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