Bayer® Aspirin Continues Longstanding Commitment to Heart Health Education, Encouraging Americans to “See Their Risks”

February 18, 2025 at 09:57 AM EST

This February, Bayer^® Aspirin Teamed Up with Acclaimed Artist, Jason Naylor, to Raise Awareness for Heart Health.

In the United States alone, 104 million people are at risk of cardiovascular disease, and in a study of those that experienced a heart attack at age 50 or younger, half were not previously seen as high risk. This February, Bayer^® Aspirin is marking Heart Health Month with a new initiative to raise awareness and education about cardiovascular risk factors — especially among those who may dismiss the connection between age and heart health — and empower people to take proactive steps toward protecting their heart health by speaking with their healthcare provider about their risk factors.

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Bayer® Aspirin Continues Longstanding Commitment to Heart Health Education, Encouraging Americans to “See Their Risks” (Graphic: Business Wire)

Many people may dismiss risks to their heart health, believing they’re not at risk because they feel fine, lack a family history, or have no obvious risk factors. However, the prevalence of cardiovascular disease rises significantly with age, affecting 40 percent of people aged 40-59, 70-75 percent of those aged 60-79, and 79-86 percent of individuals aged 80 and older.¹ Bayer^® Aspirin is encouraging everyone to take the simple, 2-minute Bayer^® Aspirin Heart Health Risk Assessment at SeeYourRisks.com to gain a clearer picture of their heart health risk factors and how they can take action to protect their heart, starting with having a proactive conversation with their healthcare provider.*

“Heart disease affects millions of people, many of whom are unaware of their risk,” said Sistine Jarvis, Director of U.S. Medical Affairs, Bayer Consumer Health. “We’re committed to raising awareness and to providing education to help people make informed decisions about their health together with their healthcare provider. This Heart Health Month, and every month, we’re encouraging everyone to check in on their heart health because the more you know, the more you can do to protect yourself and your loved ones.”

A recent study² also revealed that heart disease can happen across all age groups. In fact, the difference in prevalence between older and younger generations is surprisingly narrow — Baby Boomers report a 23 percent prevalence, Gen X-ers 17 percent, Millennials 13 percent, and Gen Z-ers 15 percent. With 15 percent of Gen Z-ers potentially living with cardiac conditions, approximately 1 in 6 are at risk. In response, Bayer^® Aspirin developed its assessment tool to provide an accessible option for heart health education, while also encouraging people to take the first step in understanding their personal heart health risk factors.

Limited-Edition Collaboration with Artist Jason Naylor

To further raise awareness about heart health, Bayer^® Aspirin is partnering with acclaimed artist Jason Naylor, known for his vibrant heart-themed designs, to create a limited-edition crewneck sweatshirt featuring a spin on his signature “OPN Heart” design. This unique piece, which will be given away via a social sweepstakes, is designed to serve as a reminder for people to take care of their hearts and “See Your Risks.”**

“Health has always been important to me — emotional, physical, mental, it’s all tied together,” said Naylor. “My mission of spreading love and kindness to the world relies on my own personal ability to feel my best. OPN Heart was created as an icon of love, both for self and for others. It serves as a reminder that the more love we give, the more we will have. Without taking care of my heart health, I will not be able to spread love the way I want. I’m excited to partner with Bayer^® Aspirin and use my OPN Heart design to focus this month on reminding everyone to take care of their hearts, in every way.”

For more information on the Bayer^® Aspirin Heart Health Month initiative and to learn more about your cardiovascular risk factors, visit SeeYourRisks.com*. And follow along on Bayer^® Aspirin social channels (Instagram: @BayerAspirin_US; Facebook: @BayerAspirin).

About Bayer^® Aspirin

Bayer^® Aspirin is a trusted leader in providing heart health education. With a long-standing commitment to delivering health for all, Bayer^® Aspirin continues to lead the way in empowering individuals with the knowledge and resources needed to make informed decisions about their cardiovascular well-being together with their healthcare providers.

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros. For more information, go to www.bayer.com.

*Does not replace an assessment by a qualified healthcare professional. Always talk to your doctor or healthcare professional about your heart health.

** Bayer^® Aspirin launched a comment-to-win social sweepstakes, which select individuals will be rewarded with the Jason Naylor-designed sweatshirt. To enter the sweepstakes, consumers will be asked to tag a friend in the post comments that they want to encourage to take the Bayer^® Aspirin Heart Health Risk Assessment, using #Sweepstakes. Offer valid Feb. 1 to Feb. 28 at 11pm ET. Must be at least 18 years old or age of majority to enter. Open to continental US residents only. All winners will be notified no later than March 12. For official rules, check the link in our bio or visit https://www.bayeraspirin.com/know-your-risks-rules. Void where prohibited.

¹ Yazdanyar, A., & Newman, A. B. (2009). The burden of cardiovascular disease in the elderly: morbidity, mortality, and costs. Clinics in geriatric medicine, 25(4), 563–vii. https://doi.org/10.1016/j.cger.2009.07.007

² Listen to Your Heart: Cardiac Health Has No Age Range | Abbott Newsroom. Abbott.com. Published 2023. Accessed January 30, 2025. https://www.abbott.com/corpnewsroom/healthy-heart/listen-to-your-heart-cardiac-health-has-no-age-range.html

View source version on businesswire.com: https://www.businesswire.com/news/home/20250218868273/en/

Contacts

Christin Miller

Director, Strategic Communications, Brand and External PR Consumer Health

christin.miller@bayer.com

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Bayer® Aspirin Continues Longstanding Commitment to Heart Health Education, Encouraging Americans to “See Their Risks”

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