About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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VideoAmp Announces VXP™, an Industry-First, Cross-Platform Planning Solution Leveraging Publisher First-Party Data

Agencies and brands will be able to access a more representative dataset to more precisely plan and optimize media campaigns across platforms

VideoAmp, a leading media measurement company transforming advertising, today announced VXP™ (VideoAmp Cross Screen Planner) the first-of-its-kind, next generation of media planning to help agencies and brands efficiently reach target audiences across linear TV, streaming and digital platforms.

VideoAmp is expanding its current integrations to unlock access to census-level streaming data from leading publishers including Disney, FOX and Paramount to provide a true cross-platform solution that augments their currency-grade cross-platform measurement dataset spanning 40M homes and 65 million devices. Snap was previously announced last August.

“In pursuit of enabling precise, cross-platform planning for our rich and engaging content, this solution from VideoAmp will continue to expand the way we demonstrate performance and outcomes for advertisers across our inventory,” said Dana McGraw, SVP of Data and Measurement Science, Disney. “By leveraging insights rooted in identity and our clean room engagement with VideoAmp, we’re continuing to explore new ways we – and the wider industry – can plan and measure reach of audiences in streaming, with accuracy and precision.”

“Census-level data provides the necessary precision required for more accurate planning across linear, streaming and now social video,” added Megan Pagliuca, Chief Product Officer, Omnicom Media Group. “Given the abundance of inventory generated from the shift to CTV and the importance of social video platforms, it is critical we have a complete view into our video investment opportunities. By integrating audience and outcomes datasets from Omni - the open operating system that supports all Omnicom agencies - Omnicom has and continues to work diligently with VideoAmp to build planning capabilities that reflect the full scope of the marketplace, ensuring a unified approach across all video channels.”

VideoAmp integrates these datasets through its patented clean room technology to enable privacy-first cross-platform planning, helping advertisers maximize reach of advanced and demographic audiences. By breaking down traditional silos, VideoAmp’s advanced planning solution empowers advertisers to effectively allocate their media budget and find their target audiences - whoever they are and wherever they are watching - via the most representative, first party datasets.

“We are extremely excited to join forces with VideoAmp to integrate FOX data into the Planning tool, providing an enhanced solution to our agency partners," said Darren Sherriff, SVP, Advanced TV at FOX. "Working more closely with VideoAmp allows the planning process to be far more holistic and representative of all FOX inventory across both linear and digital. As the paradigm for buying extends beyond traditional linear to include cross platform, demo and advanced audiences, this evolution is essential for our agency partners and we are happy to support it.”

VideoAmp’s clients will now have unparalleled flexibility through the company’s cross-platform planning solution, available now in early access and available for broader access in Q2 2025, via a new intuitive user interface or through an API integration, which provides seamless embedding of VideoAmp's currency-grade planning tools directly into their existing workflows. Alongside VideoAmp’s suite of audience measurement, attribution and optimization capabilities, clients can now seamlessly integrate a comprehensive suite of currency-grade solutions into their tools and systems to drive better outcomes.

About VideoAmp

VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 641% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.

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