About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Veradigm Becomes First EHR Media Platform to Achieve POCMA Certification

Point of Care Marketing Association (POCMA) validates Veradigm’s decade of leadership in point-of-care marketing

Veradigm® (OTCMKTS: MDRX), a leading provider of healthcare data and technology solutions, has become the first and only electronic health record (EHR) media provider to be validated and certified for EHR advertising by the Point of Care Marketing Association (POCMA). By achieving the certification, Veradigm successfully demonstrates its commitment to transparency and accountability while raising healthcare providers’ awareness through innovative point-of-care marketing channels.

Media buyers and Veradigm clients value solutions that have earned POCMA’s Certification Seal. The rigorous annual assessment requires POCMA’s approved independent auditor, Alliance for Audited Media, to audit a media company’s Point of Care offerings based on the association’s published verification and validation process. If the audit results meet the POCMA’s standards, the association will issue the POCMA certification. POCMA (formerly known as the Point of Care Communication Council, or PoC3) was founded in 2013 by industry leaders seeking to gain strength and scale through collaboration.

“As point of care marketing continues to evolve, POCMA stands at the forefront together with our industry partners,” said Nicole Divinagracia, President of POCMA. “We are pleased to certify Veradigm Digital Health Media to the POCMA Verification and Validation guidelines.”

POCMA has previously certified solutions for other point-of-care marketing channels, but never before for an EHR-based media platform like Veradigm Digital Health Media. As a Veradigm Network solution, the Digital Health Media platform helps life science and other healthcare industry stakeholders reach targeted providers within their EHR*, a channel they use every day.

“We are proud to have been pioneers and innovators for more than a decade in the delivery of point-of-care marketing solutions that add value for healthcare providers,” said Stuart Green, Veradigm’s Senior Vice President & General Manager of Life Sciences. “This first-of-its kind certification further solidifies our commitment to providing best-in-class solutions to the healthcare ecosystem.”

*Advertisements are delivered in an iframe window that is separate and distinguishable from the clinical and practice management workflow within the EHR. No biopharma or device advertisements appear during the prescribing workflow consistent with applicable law.

About Veradigm®

Veradigm is a healthcare technology company that drives value through its unique combination of platforms, data, expertise, connectivity, and scale. The Veradigm Network features a dynamic community of solutions and partners providing advanced insights, technology, and data-driven solutions for the healthcare provider, payer, and biopharma markets. For more information about how Veradigm is fulfilling its mission of Transforming Health, Insightfully, visit www.veradigm.com, or find Veradigm on LinkedIn, Facebook, Twitter, Instagram, and YouTube.

About the Point of Care Marketing Association

The Point of Care Marketing Association exists to advocate for the effective use of the point of care channel to advance patient healthcare outcomes. Members of the nonprofit point of care industry association work closely with brand, agency and provider stakeholders to advocate for the channel and promote its positive impact to ensure its continued growth as a vital and innovative segment of healthcare marketing. Learn more at pocmarketing.org.

© 2025 Veradigm LLC and/or its affiliates. All rights reserved. Cited marks are the property of Veradigm LLC and/or its affiliates. All other product or company names are the property of their respective holders, all rights reserved.

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