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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Zippo Ignites Data-Fueled Revenue Growth with Domo

By: via Business Wire

Today, Domo (Nasdaq: DOMO) announced that Zippo, recognized worldwide for its iconic, windproof lighters, is utilizing Domo to unify data across multiple channels and power the efforts of multiple organizations within the company.

Founded in 1932, Zippo is a global organization with subsidiary companies marketing and selling a broad and diverse product range including its world-famous lighters and lighter fuel, eyewear, cutlery, candles and outdoor gear. While the decades of success and wide variety of products meant Zippo had plenty of data available, the company had struggled with disparate sources of data. These silos created challenges for understanding all of its data and identifying its audiences’ needs.

Using its library of more than 1,000 data connectors, Domo helped bring a single source of truth to Zippo’s teams around the globe. Domo’s AI and data products platform provides Zippo with a central repository of accurate, real-time data, which it uses to optimize campaigns, adapt and pivot strategies and measure impact.

"We have seen incredible success from Domo's transformative approach to data integration," said John Sicher, executive vice president of marketing and innovation at Zippo. "We've always had comprehensive data, but Domo provides a critical solution for synthesizing our insights, enabling more meaningful and strategic conversations across our organization."

Domo was first used to help Zippo understand and tackle marketing data challenges, and has since expanded to additional use cases across the company, including:

  • Realizing a 12% attributed revenue increase by connecting Zippo's paid media, global social media and owned media.
  • Identifying cart abandonment issues in Zippo's customer journey flows; creating new flows through Domo which has helped increase annual cart flow revenue by 32%.
  • Using Domo to analyze Zippo's U.S. e-commerce shipping cost invoices saved the company $250K annually.

"As someone that collected Zippos in their teenage years, working with such an iconic brand is both nostalgic and thrilling for me. It's incredible to see how a legacy company like Zippo, with wide-ranging sources of data, leverages Domo to transform how they democratize data insights for everyone in the organization,” said Mark Maughan, chief analytics officer and SVP of customer success at Domo. “As others in the organization saw how we were able to help streamline Zippo’s marketing insights and drive success, more departments wanted Domo. Having the right data and insights drives results and we’re thrilled for the continuation and expansion of our partnership with Zippo to deliver measurable business impact.”

To learn more about how innovative organizations like Zippo are using Domo to put data to work for everyone, visit www.domo.com/customers.

About Zippo

One of the most recognized brands in the world, Zippo was founded in 1932 in Bradford, Pennsylvania, where it has since manufactured over 650 million windproof lighters. Zippo’s diverse product range includes lighters, lighter fuel and butane, candles, leather goods, eyewear and a robust line of heat, flame and utility products for outdoor enthusiasts. Zippo markets in over 160 countries and owns the Bradford, PA-based W.R. Case and Sons Cutlery Company and the Wellsville, NY-based Northern Lights Candles as well as the trademarks to Ronson, Ronsonol and Barber St. Candle Company brands. For more information, visit zippo.com.

About Domo

Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customer’s preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.

For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X and Facebook.

Domo is a registered trademark of Domo, Inc.

Having the right data and insights drives results and we’re thrilled for the continuation and expansion of our partnership with Zippo to deliver measurable business impact. - Mark Maughan, chief analytics officer and SVP of customer success at Domo

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