About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Adjust: Mobile App Industry Set For Transformative Year, Riding Wave of AI And Privacy-First Technologies

Adjust’s Mobile App Trends 2025 report offers marketers a global performance benchmark and blueprint amid app economy’s continued return to growth

Leading measurement and analytics company Adjust released today its annual Mobile App Trends report for 2025, showing strong momentum following the app economy’s 2022 dip. Global app installs increased 11% YoY in 2024, while app sessions grew 4%. Including expert tips from AppLovin, the report explores key trends impacting the mobile app industry and the future of measurement – namely, the ways in which AI is defining marketing operations and campaign performance measurement.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250205267175/en/

Global mobile app installs increased 11% YoY in 2024, with sessions growing 4% -- indicating strong momentum. Installs hit a low in February (-10%), but closed 7% above average in December. Sessions dipped mid-year and ended 1% below average. These numbers emphasize the need to balance high-volume user acquisition with a long term engagement and retention strategy. (Graphic: Business Wire)

Global mobile app installs increased 11% YoY in 2024, with sessions growing 4% -- indicating strong momentum. Installs hit a low in February (-10%), but closed 7% above average in December. Sessions dipped mid-year and ended 1% below average. These numbers emphasize the need to balance high-volume user acquisition with a long term engagement and retention strategy. (Graphic: Business Wire)

“In 2025, the mobile landscape will be defined by the extensive use of AI to create high-quality content, with AI-driven automation of production processes significantly enhancing consumer mobile applications through personalized user experiences,” said Andrey Kazakov, CEO of Adjust. “The trend of products built cross-platform will continue unabated, with mobile web playing a valuable role in growth strategies by enabling seamless transitions between mobile web and native apps.”

Privacy-first tech paying off as consumer trust climbs

While data privacy regulations remain a significant barrier globally, resistance to change is seen to be slowing down and adoption of privacy-first technologies is increasing. AI and machine learning-powered advanced analytics and real-time contextual insights are speeding up decision-making and supercharging efficiency.

Meanwhile, App Tracking Transparency (ATT) opt-in rates are continuing to climb steadily – from an average of 32% to 35% globally by Q1 2025 – suggesting increased user trust and seeing value in useful, personalized ads. Gaming apps maintained the highest opt-in rate at 39%, while e-commerce and shopping apps increased significantly from 28% to 35%.

Charting upward app growth across regions and verticals

Key takeaways include:

  • E-commerce is soaring across regions with installs growing 17% YoY in 2024, and sessions up 13%. MENA stood out, with installs increasing 55% and sessions by 21% YoY. LATAM followed with 27% and 21% growth in installs and sessions, respectively, while APAC’s installs were strong (+26%) but sessions flat. North America faced the steepest decline, where installs and sessions decreased by 39% and 29%, respectively.
  • Gaming’s bouncing back as hyper casual games lead the charge. Gaming app installs grew by 4% YoY in 2024, even as sessions declined 0.6%, with hyper casual gaming app installs making up 27% of total installs, and puzzle and hybrid casual games each contributing 11%.
  • Banking and crypto apps are seeing impressive growth, with installs of banking apps up 33% and sessions increasing 19% YoY. Crypto apps saw a significant 45% increase in sessions. This contributed to a 27% increase in total finance app installs in 2024, with sessions increasing by 24%.

The report also explores the rise of ultracasual games; AI-powered hyperpersonalization from ad creatives to gameplay; the expansion of advertising channels in e-commerce; and crypto’s resurgence. These dynamics highlight the critical need for marketers to create seamless, omnichannel experiences that meet users wherever they are.

For additional findings and best practices, download the full report here.

About Adjust

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics provide visibility, insights and essential tools that drive better results.

“In 2025, the mobile landscape will be defined by the extensive use of AI to create high-quality content, with AI-driven automation of production processes significantly enhancing consumer mobile applications through personalized user experiences.”

Contacts

More News

View More

Recent Quotes

View More
Symbol Price Change (%)
AMZN  217.95
-4.08 (-1.84%)
AAPL  258.45
-4.32 (-1.64%)
AMD  230.23
-7.80 (-3.28%)
BAC  51.10
-0.42 (-0.82%)
GOOG  252.53
+1.19 (0.47%)
META  733.41
+0.14 (0.02%)
MSFT  520.54
+2.88 (0.56%)
NVDA  180.28
-0.88 (-0.49%)
ORCL  272.66
-2.49 (-0.90%)
TSLA  438.97
-3.63 (-0.82%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.