1-800-Flowers.com Teams Up With Uber Direct in Time to Meet Surging Valentine’s Day Demand

By: Uber Technologies, Inc. via Business Wire

February 06, 2025 at 09:00 AM EST

Uber Direct’s on-demand delivery helps 1-800-Flowers.com and its BloomNet network of local florists fulfill more orders during peak holidays

1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) and Uber Technologies, Inc. (NYSE: UBER) today announced a new collaboration leveraging Uber Direct, Uber’s white-label delivery service, to help florists nationwide fulfill more orders. The announcement comes just ahead of Valentine’s Day—one of the busiest floral holidays of the year.

Through this collaboration, the 1-800-Flowers.comⓇ network of local florists, BloomNet®, can seamlessly tap into Uber Direct’s extensive delivery technology and network to enable faster, more flexible deliveries, and meet demand during peak holiday surges and year-round.

For florists, managing delivery logistics for high-demand holidays like Valentine’s Day and Mother’s Day presents a significant challenge. While many flower shops have year-round drivers and dedicated delivery vans, limited vehicle capacity often forces them to turn down orders during holiday rushes. By integrating Uber Direct, florists who are part of the 1-800-Flowers.com BloomNet network and using the BloomNet proprietary Business Management System (BMS) gain instant access to additional drivers, ensuring timely delivery of bouquets even during peak holiday rushes.

“Valentine’s is one of the most important and demanding weeks for florists. This year, we anticipate delivering about 24 million stems for the holiday,” said Jon Feldman, President of BloomNet. “Our team is constantly out in the field personally visiting and building relationships with the thousands of shops in our floral network. We understand the logistical delivery challenges surrounding peak holidays such as Valentine’s Day, so we’ve teamed up with Uber Direct to provide our network with additional support. With Uber Direct, our florists can further their delivery capacity, ensuring more people can show their love and appreciation with fresh flowers—without compromise.”

By leveraging Uber’s global logistics expertise, BloomNet florists using BMS can dynamically dispatch, track, and fulfill same-day floral deliveries, even as demand spikes. This is especially important for a holiday like Valentine’s Day, when many shoppers purchase last-minute.

“We’re thrilled to join forces with 1-800-Flowers.com year-round, but especially to make this Valentine’s Day gifting seamless,” said Kiran Vinta, Head of Uber Direct for the US & Canada at Uber. “With Uber Direct, florists can meet increased demand without logistical bottlenecks, ensuring that no bouquet—or heartfelt sentiment—goes undelivered.”

Uber Direct allows merchants to maintain full control over the customer experience, offering white-label delivery without redirecting buyers to third-party apps. The service is already powering deliveries across multiple industries, from retail to grocery, and now, flowers.

By integrating Uber Direct, 1-800-Flowers.com reinforces its commitment to innovation, ensuring its BloomNet florists have the resources to meet seasonal demand surges while providing a top-tier customer experience.

This collaboration is now live across the U.S. in over 1,000 BloomNet network shops. 1-800-Flowers.com accepts floral orders for same-day delivery through 3 pm local time in most parts of the country, and up to 6 pm local time in select markets.

For more information on the 1-800-Flowers.com BloomNet network, visit BloomNet.net. To learn more about Uber Direct, visit Uber’s Delivery site for merchants.

About Uber

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. inspires its community of customers to give more, connect more, and build more and better relationships. It believes that giving is the gift, and it has built an e-commerce platform featuring an all-star family of brands to inspire consumer to connect with others. Its brands include: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Scharffen Berger®, and Simply Chocolate®. The Company also operates BloomNet®, its local business network that includes 5,000 florists and other local merchants across the U.S., offering consumers the opportunity to shop locally through 1-800-Flowers.com with same-day delivery capabilities for all occasions throughout the year. BloomNet also offers a broad range of products and services including floral design classes, trend reports, webinars, and state-of-the-art technology solutions designed to help members grow their businesses profitably. 1-800-FLOWERS.COM, Inc. also operates Napco℠, a resource for floral gifts and seasonal décor, and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers. The company’s Celebrations Passport® loyalty program rewards customers and celebrates their thoughtfulness with free standard shipping and ability to unlock additional perks and benefits.