ORIX Corporation USA's Growth Capital Business Invests in Piano

By: ORIX Corporation USA via Business Wire

February 06, 2025 at 08:30 AM EST

ORIX Corporation USA’s (“OCU”) Growth Capital business today announced it has successfully closed a debt financing facility for Piano Software, Inc. (“Piano”), a global leader in digital experience management, customer journey orchestration, and advanced analytics. The financing was completed alongside the close of the company’s Series D equity fundraise led by Updata Partners, a Washington, D.C.-based growth equity firm focused on technology.

“Piano has built an impressive set of market leading, mission-critical products for companies around the world to maximize digital engagement, personalization, and user insights across their customer bases," said Blake Zhang, Senior Director of OCU’s Growth Capital business. "It is our pleasure to be collaborating with Piano again as a long-term capital partner to support its continued success within the media industry and expansion into other verticals.”

"We’re delighted to be partnering with ORIX USA’s Growth Capital team for the next phase of Piano’s growth. This marks the second time in Piano’s history that we’ve collaborated, and ORIX USA has been a fantastic partner, having supported us during the earlier stage of our growth journey as a smaller business. As Piano has grown significantly and expanded through multiple acquisitions, we knew that ORIX USA’s vision and strong strategic alignment would make them an ideal partner for this next chapter,” said Trevor Kaufman, Chief Executive Officer of Piano.

ORIX USA’s Growth Capital business previously partnered with Piano on a debt financing in 2019.

Since inception in 2001, ORIX USA’s Growth Capital business has provided $2.7 billion in funding to over 200 companies with customized equity and debt solutions.

ABOUT ORIX CORPORATION USA

Established in the U.S. in 1981, ORIX USA has grown organically and through acquisition into the investment and asset management firm we are today. With a specialization in private credit, real estate, and private equity solutions for middle-market focused borrowers and investors, we combine our robust balance sheet with funds from third-party investors, providing a strong alignment of interest. ORIX USA and its subsidiaries — ORIX Advisers, ORIX Capital Partners, Signal Peak Capital Management, Boston Financial, Lument, Real Estate Capital and NXT Capital— have approximately 1300 employees across the U.S. and have ~ $89 billion in assets*, which includes $39.4 billion in assets and commitments, in addition to $49.4 billion in servicing and administering assets, as of September 2024. Our parent company, ORIX Corporation, is a publicly owned international financial services company with operations in 30 countries and regions worldwide. ORIX Corporation is listed on the Tokyo Stock Exchange (8591) and New York Stock Exchange (IX). For more information, visit orix.com.

* As of September 30, 2024. Includes $49.4 billion in servicing and administering assets, in addition to $39.4 billion in funded assets and unfunded commitments across proprietary capital, third party capital and strategic partners investing in ORIX USA’s private credit, real estate and private equity businesses. Unfunded commitments are based on a contractual commitment or an expected commitment for an established program based on ORIX USA Group’s understanding.

ABOUT PIANO

Headquartered in Philadelphia, Piano is a leading end-to-end customer experience, analytics, and subscriber management SaaS platform for managing millions of individualized direct-to-consumer relationships. The company has strong roots in the media industry and is aggressively expanding within financial services, travel, retail, and other verticals.

ABOUT UPDATA

Updata is a leading technology-focused growth equity firm in Washington, D.C., with more than $1.5 billion in committed capital. Led by an investment team averaging more than 25 years of technology experience, Updata invests in high-growth B2B software and software-driven businesses where the combination of capital and operating experience will help accelerate success.