About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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e.l.f. Makes a New Play on Big Game Viewing to Throw the Ultimate Watch Party for the Community

e.l.f. boldly plans livestream during the full game, disrupting the traditional tune-in TV experience

The Big Game is here, and e.l.f. (NYSE: ELF) is making a new play, joining the live viewing experience and inviting the community to its pioneering first live watch party “The E.L.F. TIME Show.”

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250207828214/en/

e.l.f. debuts “The E.L.F. TIME Show,” an innovative second-screen companion experience running parallel to the Big Game with an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (Photo: Business Wire)

e.l.f. debuts “The E.L.F. TIME Show,” an innovative second-screen companion experience running parallel to the Big Game with an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (Photo: Business Wire)

The beauty brand known for disrupting norms, shaping culture and connecting communities is committed to meeting every eye, lip and face wherever they are – and research shows that 70% of Americans use an average of two or more media platforms during the Big Game.*

All the action at the “E.L.F. TIME Show” on Sunday, Feb. 9 further amplifies the sticky bond e.l.f. has made with the football community throughout the season through the “eyes. lips. face. fandom.” campaign that celebrates fan-favorite Power Grip Primer, the No. 1 SKU in mass cosmetics**

“With our viewing party, we unleash an e.l.f. twist on democratizing access to sports fandom. We always want to be with the community, literally where they are as their tried-and-true bestie,” said Laurie Lam, e.l.f. Beauty’s Chief Brand Officer. “And what do besties do on Big Game day? They have e.l.f.ing fun!”

Enjoy the cheesesteaks and BBQ and experience the Big Game with the e.l.f. made entertainment roster:

“The E.L.F. TIME Show”

“The E.L.F. TIME Show,” an innovative second-screen companion experience running parallel to the Big Game, has an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. The trio will bring fun and gripping commentary and keep the party going – including giveaways – while Christopher Kouros, as “Klaus” reports from New Orleans. Watch live across e.l.f.’s channels on TikTok, Twitch, Instagram, YouTube, Amazon and elfcosmetics.com.

Who is Klaus?

e.l.f. recently released “e.l.f. von zehn,” a global campaign first launched in the German market that puts real product reviews through outrageously literal and seriously funny lab tests. Klaus is e.l.f.’s new “Chief Science Officer”, who awarded e.l.f.’s Power Grip Primer, Halo Glow Liquid Filter, Lash Xtndr Mascara and Glow Reviver Lip Oil an “e.l.f. von zehn” – which translates to 11 out of 10!

“e.l.f. von zehn created a product rating scale for our global community, upholding a shared value of premium quality,” said Lam. “Why stop there? Let’s normalize the bizarre and apply Klaus’ rating system to New Orleans and its attractions.”

Democratizing access

During the Big Game, the “e.l.f. von zehn” spot will air on Tubi, which provides free entertainment to 100+ million monthly active users. e.l.f. will be the only participating beauty brand in Tubi’s live Big Game programming, a first for the streaming service.

e.l.f. is the first brand sponsoring Tubi's recently launched shoppable experience, allowing viewers to shop their e.l.f. favorites directly on shop.tubi.tv without disrupting their viewing experience.

More of a puppy fan?

e.l.f. is the Official Cosmetics Partner of Animal Planet's Puppy Bowl XXI, also on Sunday. e.l.f.’s “eyes.lips.face.fandom” ad spot will air during the four-legged sporting event on Animal Planet, Discovery and TBS. This partnership raises awareness for shelter pets and reinforces e.l.f.’s vegan and cruelty-free values.

History of total disruption:

e.l.f. is no stranger to making noise at the Big Game. In 2023, as one of the only beauty brands to show up in front of one of the largest TV audiences, e.l.f. disrupted with a sticky ad that showed everybody that beauty belongs everywhere. Last year, “Judge Beauty” delivered a verdict at the Big Game that it’s a “crime” to overpay for makeup. This year, e.l.f. takes a multi-pronged, disruptive, never-been-done before approach to the Big Game that reflects the e.l.f. ethos to bring the best of beauty to every eye, lip and face.

Tune in across our channels Sunday, Feb. 9 at 6:30 pm ET/3:30 pm PT:

Amazon

Instagram

TikTok

Twitch

YouTube

*From AdTaxi, 2025 Super Bowl Survey.

** "*e.l.f. Cosmetics claim based on data reported by NielsenIQ through its Scantrack Service for the Mass Market Color Cosmetics category for the 52-week period ending December 28, 2024 for the US xAOC channel according to e.l.f. Cosmetics custom product hierarchy. Copyright © 2024, Nielsen Consumer, LLC."

About e.l.f. Cosmetics

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free and we have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.

e.l.f. to debut its first live watch party “The E.L.F. TIME Show” during the Big Game on Sunday, Feb. 9

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