AEG Presents Announces Series of Promotions in Global Partnerships Division

March 10, 2025 at 12:00 PM EDT

Andrew Bersch, Holli Branam, Samantha Fernandez, Brianne Grimley, Bret Heiman, Eric Kohler, and Alex McArthur Elevated to Senior Vice President

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AEG Presents, a global leader in live entertainment, announced today a series of Senior Vice President promotions within their Global Partnership division. The news follows the recent announcement of Andrew Klein as President of Global Partnerships at AEG Presents.

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(Top L to R: Bersch, Branam, Fernandez, Grimley. Bottom L to R: Heiman, Kohler, McArthur) (Photo: Business Wire)

“I am thrilled to announce the promotions of this group of industry leading individuals,” commented Klein. “They have each been instrumental in helping grow and innovate with our family of global partners and music assets. With this leadership foundation, we are poised for incredible things over the next 10 years and beyond.”

Andrew Bersch will now serve as Senior Vice President, Finance & Administration, where he will be responsible for driving the financial strategy, operations & departmental initiatives including resource allocation, fiscal planning, revenue reporting, and overall organizational growth/health of the Global Partnerships team.

“I am thrilled to be recognized alongside my peers for our contributions to the success of the Global Partnerships team at AEG Presents both past and present,” said Bersch. “Every day I have the good fortune to work on behalf of AEG Presents’ world-class events & venues and I am excited to embark on our next chapter with this world-class group of teammates.”

Holli Branam, Bret Heiman, and Alex McArthur, previously Vice Presidents of Sales, have been promoted to Senior Vice Presidents of Sales. Together, the trio will lead a national team focused on driving sponsorship revenue and creating innovative brand partnerships across AEG’s premier portfolio of festivals and music venues—including Coachella Music & Arts Festival, Stagecoach, Forest Hills Stadium, Mission Ballroom, and others.

Commented Branam, “I’m incredibly honored to step into this role and continue supporting partnership sales in our live music venues across the country. Live music is the heartbeat of our industry, and I am excited to work alongside such a passionate team to create unforgettable experiences for brands.”

"This is an exciting time for brand partnerships in live entertainment, and I’m thrilled to build on the momentum we’ve created at AEG Presents,” added Heiman. “Alongside Alex and Holli, our team is committed to driving even more impactful collaborations across our best-in-class portfolio of festivals and music venues.”

"I’m excited to lead New Business Partnerships alongside Bret and Holli,” said McArthur. “Together, we’re responsible for driving the most dynamic and buzzworthy collaborations that elevate our festivals and venues, and create lasting impact for brands and audiences alike.”

Samantha Fernandez and Brianne Grimley have been named Senior Vice President of Partner Success, Festivals and Senior Vice President of Partner Success, Venues and Livestreams, respectively. Most recently Vice Presidents of their departments, Fernandez will lead a team tasked with bringing to life over 350 brand partnerships across more than 15 music festivals annually, including Coachella Valley Music and Arts Festival and Stagecoach Country Music Festival, and Grimley will drive the fulfillment and success of both regional and national strategic partnerships within AEG's North American Venue network, as well as oversee and manage livestream partnerships for AEG Presents’ esteemed festival portfolio.

“I am thrilled to continue my growth at AEG Presents alongside a truly incomparable team,” said Fernandez. “I look forward to continuing to manage and shape our partnership strategy and success for world class brands at the most notable festivals in the country.”

Commented Grimley, "I am honored to embark on this new era with the AEG Presents Global Partnerships team, where we will continue to drive growth and innovation through strategic partnerships that will redefine the Venue and Livestream business."

Eric Kohler has been elevated from VP to Senior Vice President, Partnership Success, National Accounts, a role in which he will lead AEG’s long-standing and multifaceted American Express partnership which spans numerous venues, festivals, and concert tours around the globe.

Said Kohler, “Having spent over half of my 30-year music industry career with AEG, I feel a deep sense of pride and gratitude. This is an exciting time at AEG, and I am honored to take this journey with my talented colleagues.”

About AEG Presents

Combining the power of the live event with a focus on true artist development, AEG Presents is a world leader in the music and entertainment industries. Operating across five continents, the company has an unparalleled commitment to artistry, creativity, and community. Its tentpole festivals and multi-day music events — which include the iconic Coachella Valley Music & Arts Festival and the legendary New Orleans Jazz & Heritage Festival alongside British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, Rock En Seine and All Points East — continue to set the bar for the live music experience. AEG Presents promotes global tours for artists such as Justin Bieber, Zach Bryan, Sabrina Carpenter, Kenny Chesney, Luke Combs, Celine Dion, Elton John, Carin León, Paul McCartney, The Rolling Stones, Ed Sheeran, Taylor Swift, and Tyler, The Creator, in addition to — through its network of clubs, theatres, arenas, stadiums and renowned partner brands such as The Bowery Presents, Cárdenas Marketing Network, Concerts West, Frontier Touring, Goldenvoice, Marshall Arts, MCT Agentur, Messina Touring Group, PromoWest Productions, and Zero Mile Presents — creating and developing an unmatched infrastructure for artist development and audience reach. More information can be found at www.aegpresents.com.