Entrata Expands AI and Platform Innovations to Advance Autonomous Property Management

March 11, 2025 at 08:00 AM EDT

Entrata^®, the leading AI-powered operating system for the multifamily industry, today unveiled major enhancements designed to automate property management, optimize operations across diverse portfolios, and elevate the resident experience. With expanded AI capabilities—including new tools for commercial and manufactured housing, as well as enhanced resident rewards through Homebody^® Rewards—Entrata is accelerating toward Autonomous Property Management™, where AI-powered workflows anticipate resident needs, streamline operations, and drive unprecedented efficiency.

AI-Powered Leasing and Invoice Management

Entrata's ELI+™ (Entrata Layered Intelligence^®) goes beyond traditional chatbots. Leasing AI offers a seamless blend of chat, voice, email, and text to create real-time, personalized interactions—available 24/7. Leveraging the full data layer of the Entrata OS, ELI+ streamlines the leasing process, eliminates guesswork, and improves conversion rates—allowing site teams to focus on higher-value engagement, while helping owners and operators decrease cost. Unlike other systems that depend on third-party integrations that lack comprehensive data availability, Entrata’s AI is natively built into its platform, ensuring seamless, data-driven optimization at every stage of the resident journey.

Similarly, ELI Invoice Entry accelerates invoice processing through AI-driven data extraction, automatically pulling details from uploaded PDFs, eliminating manual entry, and integrating seamlessly into approval workflows to minimize errors and enhance operational efficiency.

"Our ELI+ offerings are transforming how property managers utilize AI within their operations—enabling smarter workflows, automating complex processes, and delivering highly personalized resident experiences," said Catherine Wong, Chief Operating Officer at Entrata. "Entrata’s advantage lies in its deep, first-party unified data layer, allowing us to provide proactive, contextualized insights that empower property owners and operators to drive real impact."

Expanding Support for Commercial and Manufactured Housing

Entrata is elevating its platform for commercial real estate and manufactured housing, unleashing AI-powered efficiencies that streamline operations and breathe new life into property management across diverse asset classes. With this expansion, property owners can now manage their diverse portfolios—residential, commercial, and manufactured housing—all within a single, integrated platform.

For commercial properties, Entrata simplifies Triple Net (NNN) leasing with intuitive tools that enhance transparency, streamline workflows, and improve financial accuracy.
For manufactured housing, Entrata introduces purpose-built tools to optimize lease management, resident oversight, and operational efficiency.

Homebody Rewards Expands: Travel Portal & Rent Redemption

Entrata is enhancing Homebody Rewards to offer residents even greater flexibility and value. With the new and improved Travel Portal, residents can now redeem their Homebody points for flights and hotel stays, accessing a vast network of hundreds of travel partners worldwide. Additionally, for the first time, residents can apply Homebody points directly toward rent payments via ResidentPortal, providing financial flexibility and meaningful savings.

"Whether it’s booking a trip home for the holidays or planning a dream vacation, Homebody Rewards allows residents to turn points into real-world experiences," said Wong. "And with rent redemption, we’re giving residents even more control over how they use their rewards to support their lifestyle and financial well-being."

Shaping the Future of Autonomous Property Management

Entrata is revolutionizing the property management industry with autonomous solutions, seamlessly integrating ELI+—a suite of interconnected AI modules designed to provide relevant context switching that enhances every stage of the resident journey. Starting with an AI-powered leasing experience that personalizes interactions and converts leads with precision, the platform then streamlines financial operations through intelligent, real-time payments, and culminates in a renewals module that leverages predictive analytics and deep first-party insights to optimize tenant retention. By combining these robust, interlinked workflows with a human-first approach, Entrata empowers property managers to drive operational and cost efficiency while delivering an exceptional, data-driven resident experience.

To learn more about Entrata and its suite of products, visit www.entrata.com.

About Entrata

Entrata is the leading operating system for multifamily communities worldwide. Setting the bar for innovation in property management software since 2003, Entrata offers solutions for every step of the leasing lifecycle and empowers owners, property managers, and renters to create stronger communities. Entrata currently serves over three million residents across more than 20,000 multifamily communities around the globe. Learn more at www.entrata.com.