About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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RAD Intel Announces Major Enhancements to RAD Score™ – the AI Driven Metric Transforming Influencer & Content Marketing

Enhanced AI Algorithm Introduces Advanced Predictive Analytics, Real-Time Optimization & Brand Safety Features that Drive Measurable ROI for Global Brands & Agencies

RAD Intel, the leader in AI-driven influencer and content marketing, announced today major enhancements to its proprietary RAD Score™, setting a new standard for content performance predictions and analytics. With significant updates to its algorithm, the RAD Score™ now provides brands and agencies with even deeper audience insights, enhanced brand safety features and unparalleled precision for every marketing campaign.

The RAD Score™ has quickly become an industry-defining tool for brands seeking to predict, optimize and measure the success of their marketing campaigns. This key metric now allows marketers to evaluate content with precision across six dimensions, including emotional impact, sentiment, virality potential, message clarity, cultural relevance, and memorability.

The proprietary AI-driven tool evaluates and predicts influencer and content performance with unmatched precision, allowing brands to create campaigns that resonate deeply with audiences. With state-of-the-art AI advancements, the newly enhanced RAD Score™ provides:

  • Advanced Predictive Analytics: Forecast campaign performance with greater accuracy, eliminating costly guesswork.
  • Real-Time Optimization: Adjust content mid-campaign to ensure maximum engagement and impact.
  • Enhanced Cultural Relevance: Stay aligned with evolving audience values and trends.

“Influencer marketing has evolved into a critical component of brand strategy, but it demands greater accountability and precision,” said Jeremy Barnett, co-founder and CEO of RAD Intel. “The RAD Score™ provides brands and agencies with the clarity, predictive power and confidence needed to craft campaigns that resonate – identifying where, when and how stories will achieve the greatest success.”

Already embraced by leading global brands and backed by the Adobe Fund for Design, the RAD Score™ has delivered up to a 4x increase in return on investment, solidifying its position as an essential tool for success in today’s conversationally driven marketplace.

About RAD Intel

RAD Intel is a premier AI-driven platform for influencer and content marketing, specializing in predictive analytics and cultural relevance. The company empowers brands to create impactful campaigns that resonate with audiences and deliver measurable ROI. For more information, visit www.radintel.ai.

“Influencer marketing has evolved into a critical component of brand strategy, but it demands greater accountability and precision,” said Jeremy Barnett, co-founder and CEO of RAD Intel.

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