Carter’s Enlists the Internet's Favorite Tiny Traveler, Baby Kate, for First-Ever Curated Spring Break Collection

March 18, 2025 at 06:30 AM EDT

The most trusted baby apparel brand celebrates the ultimate “passenger princess" with vacation-ready capsule perfect for every spring adventure

Who wants to go on Spring Break? Buckle up—Carter’s, Inc. (NYSE: CRI), the leading company in North America focused exclusively on apparel for babies and young children, today announced the first-ever capsule collection with social media star Baby Kate, The Spring Break Collection Curated by Baby Kate, available at Carter’s.

Known for her viral TikTok videos with more than 85 million views, Baby Kate has curated a vacation capsule using Carter's house of brands to embrace the tiny traveler life with fashion-forward yet practical styles to take your petite “passenger princesses and princes” from the beach to the park and more this spring.

The Spring Break Collection, curated by Baby Kate, is designed for effortless adventures with your little one—from beach getaways to park explorations. This collection showcases seasonal trends like Nautical and Boho swimwear with UPF 50+ protection, cozy layering knits, and matching sets. Designed with parent-approved details such as snaps, zippers, and elastic for easy changes, each piece ensures fashion meets function—because traveling with kids is enough of an adventure without the hassle of getting them dressed.

“As families gear up for spring and summer travel this collection delivers vacation-ready looks that seamlessly fit into everyday life. Leading the way is Baby Kate, the ultimate travel pro and passenger princess,” said Kendra Krugman, Senior Executive Vice President, Chief Creative & Growth Officer at Carter’s. “At Carter’s, we understand that parents want stylish, high-quality apparel at great value and this curated collection delivers exactly that. With fresh, on-trend pieces designed to keep up with little ones’ busy lives, we’re making every getaway—and every day—a little more fun and fashionable.”

Made for tiny beach bums, rambunctious road trippers and nappers on the go, Baby Kate’s curated collection ensures every outfit of the day is always on point and ready for whatever the vacation may bring. Explore the full collection at carters.com/c/baby-kates-picks.

To learn more about Carter’s newest additions and styling tips, visit carters.com and follow Carter’s on Instagram @carters.

About Carter’s, Inc.

Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, among the more recognized and trusted brands in the marketplace. These brands are sold through over 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, www.cartersoshkosh.ca, and www.carters.com.mx. Carter’s also is the largest supplier of young children’s apparel to the largest retailers in North America. Its brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. The Company’s Child of Mine brand is available at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon. The Company also owns Little Planet, a brand focused on organic fabrics and sustainable materials, and Skip Hop, a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta. Additional information may be found at www.carters.com.