Generational Group Advises Integrity Traffic in Its Sale to AWP Safety a Portfolio Company of Kohlberg & Company

By: Generational Group via Business Wire

March 20, 2025 at 16:02 PM EDT

Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of its client, Integrity Traffic, a division of Integrity Corps, in its sale to AWP Safety. The acquisition closed December 17, 2024.

Located in Sherwood, Oregon, Integrity Traffic, a division of Integrity Corps, offers comprehensive traffic control solutions, including planning, management, and equipment rentals, to ensure safety across projects of varying sizes and scopes. Their certified technicians specialize in services such as full-service traffic control management, customized traffic control plans compliant with local and state guidelines, permitting assistance, and state-of-the-art equipment rentals. Operating in multiple states, Integrity Traffic is dedicated to maintaining safety and efficiency in diverse environments, from highways to residential neighborhoods.

AWP Safety, based in North Canton, Ohio, is a recognized leader in traffic safety and a premier traffic control company in North America. With a team of over 7,800 professionals managing more than 1 million work zones annually, the company is committed to safeguarding workforces, streamlining operations, and minimizing disruptions for its clients. AWP Safety provides traffic management solutions, supporting utility, broadband, and transportation infrastructure projects nationwide. Its services include supplying skilled personnel for traffic safety around work zones, offering traffic control equipment, and delivering expert consultation and design services. Through its family of brands, AWP Safety continues to enhance traffic safety in the communities it serves.

Founded in 1987, Kohlberg & Company ("Kohlberg") is a leading U.S. middle market private equity firm based in Mount Kisco, New York. The firm invests in companies characterized by strong brands, recurring revenue streams and leading market positions, which it identifies through rigorous thematic research grounded in its White Paper Program. Leveraging its team of investment and operating partners, Kohlberg partners with management teams to accelerate growth, enhance operational excellence and transform their businesses. As of September 30, 2024, Kohlberg manages approximately $15 billion on behalf of institutional investors globally.

The acquisition expands AWP Safety's existing footprint and strengthens its position as North America's preferred safety partner in the utility, broadband and roadway infrastructure space.

Geoff Barrios, co-founder of Integrity Traffic, said, "AWP Safety and Integrity share a passion for developing technology that will transform the traffic control industry. We look forward to working together to bring high-tech solutions to utility, broadband and infrastructure construction customers in our shared territories."

Chad Comroe, Generational Managing Director of M&A, said, “Integrity Traffic and AWP Safety are a perfect match, and I’m excited to see them grow together in the future.”

Generational Group Executive Managing Director of M&A – Western Region, Lori Galloway and her team, led by Generational Group Managing Director, M&A, Chad Comroe, with the support of Vice President, M&A, Tony Brock, closed the deal. Executive Managing Director, M&A and Group Leader, David Robinson established the initial relationship with Integrity Traffic.

About Generational Group

Generational Group, headquartered in Dallas, is a leading, award-winning, full-service M&A advisory firm. With more than 350 professionals located throughout 16 offices in North America, the company helps business owners release their business’ wealth by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management. For more information visit generational.com.