Meet “Peter Chip”: CAVA’s New Character Debuts with Complimentary Pita Chips Offer for National Pita Day on March 29

March 24, 2025 at 09:00 AM EDT

CAVA’s new brand character, “Peter Chip,” will celebrate his birthday by treating all rewards members to an order of pita chips on March 29, National Pita Day

CAVA, the category-defining Mediterranean fast-casual restaurant brand, is introducing its new wholesome brand character, Peter Chip. To celebrate Peter’s upcoming birthday on Saturday, March 29, which naturally coincides with National Pita Day, he’ll be treating all CAVA Rewards members to an order of the fan favorite pita chips.

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CAVA’s new brand character, “Peter Chip,” will celebrate his birthday by treating all rewards members to an order of pita chips on March 29, National Pita Day

Peter’s gift will be automatically added to all CAVA Rewards accounts on National Pita Day. Loyalty members can redeem the reward for an order of complimentary pita chips in restaurants or through digital ordering on March 29 only at participating locations nationwide.

"National Pita Day — aka my birthday — is coming up, and I couldn’t be more pumped!" said Peter Chip, CAVA’s resident pita chip personality. "As an Aries, I love a big celebration — and what better way to mark the occasion than by treating our loyal fans to complimentary pita chips, on me!"

Crispy on the outside while soft and chewy on the inside, CAVA’s iconic pita chips are beloved by guests. Paired with a dip, eaten on their own, or used as a fork to dig into a CAVA bowl, there is no wrong way to enjoy pita chips. Read more about CAVA's sprouted grain pita and craveable pita chips at peterchip.com.

As if this week couldn’t get any better for Peter Chip, CAVA is handing over its social media passwords so Peter can introduce himself and share all the details about his birthday celebrations! To join the fun and celebrate with Peter, follow @CAVA on TikTok, Instagram, and more. Don’t forget – Peter’s birthday treat is exclusively for loyalty members, so if you haven’t already, sign up by clicking the “Join CAVA Rewards” link at cava.com or by downloading the CAVA app. Terms and restrictions apply.

About CAVA

CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers’ desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth.