Ordergroove Powers ByHeart’s Subscription Expansion, Driving 24% Growth in Customer Lifetime Value in Three Months

March 04, 2025 at 12:24 PM EST

ByHeart, a subscription-first, next-generation infant nutrition company that was built from the ground up to obsessively innovate and improve nutrition on behalf of babies, has successfully migrated to Ordergroove’s enterprise subscription platform, unlocking significant growth while improving its customer experience. In just three months, ByHeart has achieved a 24% increase in customer lifetime value, driven by enhanced subscriber experience, data-driven optimizations, and promotional flexibility.

As ByHeart experienced rapid growth, they recognized the need for a more scalable, enterprise-ready solution that would enhance its ability to improve the customer experience, offer dynamic promotions, and future-proof its business. Ordergroove’s flexible technology empowered ByHeart to innovate its customer experience which included implementing a “buy more, save more” incentive structure, which drove a surge in engagement during the critical holiday season, including Black Friday and January promotions.

“Migrating to Ordergroove was a game-changer for our business,” said Rachel Malone, Senior Director of Product and eCommerce at ByHeart. “We needed an enterprise-ready platform that could scale with our high-growth subscription business while providing the promotional flexibility our customers deserve. Unlike our prior provider, Ordergroove has delivered, enabling us to optimize customer lifetime value through streamlined order management and additional offer capabilities.”

ByHeart’s move to Ordergroove has allowed the brand to create a more seamless and rewarding subscriber experience for its most valuable customers. Key improvements include:

Seamless Customer Experience: A frictionless subscription management portal with intuitive one-click actions that drive customer happiness and retention.
Data-Driven Growth Strategies: Deep segmentation capabilities integrated with leading email automation technologies, allowing for targeted offers that maximize customer lifetime value.
Enhanced Promotional Capabilities: Tailored and flexible incentive structures enabling delivering more value for customers.

ByHeart is also among the first brands to leverage Ordergroove’s Subscription Manager 2.0, utilizing seamless discount code functionality to drive acquisition and retention. Looking ahead, the company plans to expand its subscription sales further with future product releases.

"ByHeart’s rapid growth stems from its commitment to transforming the infant formula industry with top-tier nutrition and seamless customer experiences," said Greg Alvo, CEO of Ordergroove. "We're honored that ByHeart has chosen Ordergroove to power their next wave of growth as they solidify their market leadership with innovation and true partnership to parents.”

For more information about ByHeart, visit www.byheart.com. To learn more about Ordergroove’s subscription solutions, visit www.ordergroove.com.

About Ordergroove

Ordergroove enables subscription and membership experiences for the world's largest and most innovative brands and retailers, including L'Oréal, Dollar Shave Club, La Colombe Coffee, Bonafide Health, and The Honest Company. As a market leader in subscription technology, Ordergroove's Relationship Commerce platform transforms transactions into frictionless, profitable recurring revenue streams. With flexible APIs, advanced analytics, and deep consumer insights, Ordergroove helps brands maximize customer lifetime value and build stronger consumer relationships. For more information, visit ordergroove.com.

About ByHeart

Founded in 2016, ByHeart is a next-generation infant nutrition company that was built from the ground up to obsessively innovate and improve nutrition on behalf of babies. As one of the only fully integrated, FDA-registered infant formula brands in the U.S., ByHeart is driven by nutritional excellence and uncompromising quality standards. With manufacturing facilities in Pennsylvania, Oregon, and Iowa, the company is committed to handpicking the finest certified-clean ingredients, controlling every step of R&D, and using a closest-to-breast-milk patented protein blend to provide parents with unmatched peace of mind and transparency for their babies. As a result, ByHeart is the only U.S.-made infant formula company to earn all three prestigious certifications from the Clean Label Project. For more information on ByHeart, visit byheart.com.