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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Ordergroove Combines the Power of Flexible Promotions with A/B Testing to Help Brands Drive Up to 54% More Recurring Revenue

By: via Business Wire

Ordergroove, the leading provider of subscription solutions for the world’s largest brands and retailers, is proud to unveil Ordergroove Experiments, their newest innovation that combines its industry-leading flexible promotions with A/B testing. Brands adopting this new functionality are already driving up to 10% more subscription revenue with each test.

In researching innovative new ways to deliver growth, Ordergroove found that 91% of brands aren’t testing subscription promotions—despite this being one of the biggest levers that can drive up to 54% more recurring revenue. Most solutions offer limited support for subscription-specific promotion testing, instead prioritizing low-impact use cases and relying on tools so complex that many brands abandon testing altogether. Furthermore, efforts often focus on vanity metrics like clicks or acquisition rather than what matters most: lifetime value and profitability.

Now, with Ordergroove Experiments, brands can set up, test, and refine any subscription promotional strategy—ensuring every promotion drives healthy unit economics. As the only solution designed to optimize subscription promotions for bottom-line profitability, Ordergroove offers unparalleled analytics that connect every test back to lifetime value (LTV).

“A/B testing our promotions tripled our subscription enrollment rate,” said Rachel Cutchin, Director CRM at Kate Somerville Skincare. “We're now tracking the long-term impact on lifetime revenue to ensure the growth remains profitable and early results are showing a 250% lift in Lifetime Revenue (LTR) per visitor.”

With customer acquisition costs (CAC) rising, brands can’t afford to make gut-driven promotion decisions. Growth-at-any-cost is no longer sustainable—brands must prioritize profitability and retention to fuel long-term success.

“At Ordergroove, we empower customers to evaluate business strategies based on what is going to maximize impact for the business,” said Eric Andrews, VP of Growth at Ordergroove. ”As strategic partners focused on our customers’ bottom lines, we help them make data-driven decisions that drive lasting, profitable growth rather than chasing costly vanity metrics.”

Promotions and retry testing are just the beginning for Ordergroove as they plan to rapidly expand into new testing use cases that will further unlock profitable growth for brands and retailers.

Ordergroove Experiments is now available in early access and is already driving profitable growth for merchants. For more information about Ordergroove Experiments, visit www.ordergroove.com.

About Ordergroove

Ordergroove enables subscription and membership experiences for the world's largest and most innovative brands and retailers, including L'Oréal, Dollar Shave Club, La Colombe Coffee, Bonafide Health, and The Honest Company. As a market leader in subscription technology, Ordergroove's Relationship Commerce platform transforms transactions into frictionless, profitable recurring revenue streams. With flexible APIs, advanced analytics, and deep consumer insights, Ordergroove helps brands maximize customer lifetime value and build stronger consumer relationships. For more information, visit ordergroove.com.

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