CallRail Launches Marketing Development Fund for Marketing Agencies

April 16, 2025 at 09:00 AM EDT

The fund represents CallRail’s commitment to investing in its Agency Partner Program participants

CallRail, the lead engagement platform, today announced the launch of their Marketing Development Fund (MDF). This program is designed to provide financial and strategic support for co-branded marketing initiatives as part of its existing Agency Partner Program. CallRail's new MDF program underscores the company's commitment to the mutual growth and success of its 7,000+ Agency customers.

The MDF program is designed to support agencies in executing effective co-marketing campaigns — from funding event sponsorships and demand generation efforts to content marketing that helps CallRail partners provide maximum value to their clients. By co-investing in marketing efforts, CallRail aims to strengthen collaboration, enhance brand visibility and drive measurable results for both parties.

“Our agency partners play a vital role in their client’s success, and this new initiative underscores our dedication to their mutual growth,” said Mike Stocker, Vice President of Partnerships at CallRail. “By providing financial support through the Marketing Development Fund, we are equipping our partners with the resources they need to effectively market solutions to their prospects, educate and deepen their client relationships, and jointly invest in their growth. The program is a win-win for their customers, their agency and continued education on how CallRail’s solutions can deliver better ROI.”

CallRail has served agencies since its inception, providing them with the tools to prove the ROI of their marketing campaigns and optimize their client’s results. On the heels of launching the CallRail Contributors co-marketing program in late 2024, the MDF program marks the next step in the company’s commitment to partnering with agencies to grow and scale their businesses.

“The Marketing Development Fund has been a game-changer for our agency,” said Donald Kleckner, President, Street Digital. “It’s given us the resources we need to create impactful campaigns that drive real results for our clients. Both the financial and strategic support we’ve received from CallRail’s agency partner team has allowed us to accelerate our marketing efforts.”

As the No. 1 choice in lead engagement for digital marketing agencies and the SMBs they serve, CallRail is committed to supporting marketing agencies and actively investing in growing their business.

“By setting aside incremental funds to support our agency partners, CallRail is demonstrating our continued commitment to our partner ecosystem,” said Madelyn Wing, Senior Director of Partner Marketing at CallRail. “The fund enables partners to execute more effective marketing strategies, increasing brand visibility, generating high-quality leads, and delivering measurable outcomes for both the agencies and their clients. I’m proud of the work we’ve done to build such a robust partner program that more than 2,700 agencies are part of today.”

CallRail’s MDF program is currently available for eligible CallRail Agency Partners. To learn more as the program expands, visit https://www.callrail.com/partners/agencies.

About CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Conversation Intelligence®, Premium Conversation Intelligence™, Convert Assist and Voice Assist. CallRail’s award winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com.