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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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EDO Launches Engaged Audience Planning, Empowering Brands, Agencies, Networks, and Streamers to Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions

By: via Business Wire

EDO announces interoperability with major audience planning tools, including Nielsen, VideoAmp, Kantar Media, and AI programmatic optimization solutions like DoubleVerify Scibids AI™

EDO, the TV outcomes company, is launching Engaged Audience Planning to help convergent TV marketers optimize media plans for both reach and outcomes within their existing planning solutions. The interoperable offering delivers an automated, scalable way for advertisers to test various investment scenarios and fine-tune their strategies before committing to a final media plan — making it especially valuable for buyers and sellers navigating the uncertainty of cross-platform Upfront negotiations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250423337180/en/

Engaged Audience Planning to help convergent TV marketers optimize media plans for both reach and outcomes within their existing planning solutions.

Engaged Audience Planning to help convergent TV marketers optimize media plans for both reach and outcomes within their existing planning solutions.

Powered by vertical AI, EDO uses syndicated data to analyze ad-driven consumer engagement behaviors — such as brand searches and website visits — across all linear and streaming TV, measuring more than 110 trillion cross-platform impressions since 2015. According to one recent case study, a leading TV advertiser that combined these predictive outcomes with audience optimization generated over a 3x greater lift in ad-driven engagement as compared to a traditional, audience-only media plan. Engaged Audience Planning delivers a streamlined process, offering clearer insights with less manual work.

EDO’s offering is compatible with every major audience planning tool, including those like Nielsen, VideoAmp, and Kantar Media, as well as algorithm-driven programmatic optimization solutions such as DoubleVerify Scibids AI™. The solution also allows more seamless compatibility within clients’ existing workflows, including leading media agency planning approaches.

"Marketers consistently tell us they want their Convergent TV investments to deliver on both brand and demand goals — and Engaged Audience Planning is designed to do just that," said Kevin Krim, CEO, EDO. "By aligning EDO’s outcome measurement with whatever advanced audience marketers choose, we’re empowering advertisers to optimize for both reach and results within their existing planning workflows. Now, clients can confidently set audience targets, define their desired spend, and assess trade-offs to build more engaging reach at a fair CPM or max bid — maximizing ROI from their convergent TV strategies."

"In integrating EDO's new capabilities into our Omni-enabled planning process, we can now incorporate consumer intent, enabling better efficiency and effectiveness for our clients,” said Megan Pagiluca, Chief Product Officer, Omnicom Media Group.

“As advertisers turn to CTV to improve both brand impact and performance, we’re seeing rapid growth in programmatic CTV investment as a strategic way to reach and engage audiences,” said Mark Zagorski, CEO, DoubleVerify. “By integrating with EDO’s Engaged Audience Planning, DV Scibids AI empowers brands to intelligently optimize their programmatic CTV campaigns—driving stronger engagement and measurable outcomes that matter.”

"Kantar Media views data interoperability as essential to a healthy advertising ecosystem and our TechEdge Audience Analytics software has always supported that as a core value proposition," said Nicole Gileadi, Chief Strategy Officer; MD, North America, Kantar Media. "We're excited to see EDO embrace this same approach with outcome measurement that is compatible with established tools and workflows."

Engaged Audience Planning represents another key milestone in EDO’s commitment to industry interoperability. Following the introduction of Engaged Impressions with Nielsen last year, EDO continues to evolve how buyers and sellers optimize for both impact and efficiency in Convergent TV advertising.

For more information on EDO’s Engaged Audience Planning, please visit edo.com/Upfronts.

About EDO

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.

Learn more at www.doubleverify.com.

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