Keller Williams Expands to El Salvador

By: Keller Williams Realty, LLC via Business Wire

April 30, 2025 at 16:00 PM EDT

Keller Williams Realty, LLC (KW), the world's largest real estate franchise by agent count, is expanding across Central America. As momentum continues, KW has awarded a new master franchise in El Salvador.

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Led by Regional Operating Principal Claudia Campos, the KW master franchise in El Salvador is currently initializing operations.

"Building on our powerful global growth, we’re proud to announce the launch of KW El Salvador — our seventh master franchise in Central America," said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of KW. "Around the world, Keller Williams continues to be where entrepreneurs thrive and achieve new heights."

Led by Regional Operating Principal Claudia Campos, the KW master franchise in El Salvador is currently initializing operations. In Q2'25, KW^® El Salvador is expected to open its first market center.

A seasoned real estate leader with 35 years of experience, Campos has overseen residential, commercial, and mixed-use developments across Central America. She also holds a Certified Shopping Center Manager (CSM) designation from the International Council of Shopping Centers (ICSC).

“After more than three decades in real estate, I’m proud to say that joining Keller Williams has reignited my passion,” said Campos. “The values, global models, and commitment to helping people achieve their dreams align perfectly with everything I believe in.”

“This is just the beginning of our journey with Keller Williams,” said Campos. “With innovation, collaboration, and a drive to streamline the housing market, we’re reshaping real estate in El Salvador, and the future looks brighter than ever.”

The brand's other six regions include Belize, Costa Rica, Honduras, Guatemala, Nicaragua, and Panama. As of March 31, the brand has eight market centers and 622 agents across Central America.

"We are committed to partnering with exceptional leaders who can champion our culture on a global scale," said Soteroff. "Claudia exemplifies the excellence and entrepreneurial spirit we seek in every market."

As of March 31, KWW has 281 market centers (outside the U.S. and Canada) across more than 55 regions and 17,578 affiliated agents operating outside the U.S. and Canada.

KWW is exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and Asia.

Core criteria for new licensees start with having a qualified leadership team grounded in the Keller Williams culture; KWW also strives for stability in the government, banking, and judicial systems, and a higher maturity level in the real estate market.

Outside of the U.S. and Canada, KWW’s regions include Albania; Argentina; Aruba; Bahamas; Belize; Bermuda; Bolivia; Bonaire; Colombia; Costa Rica; Curaçao; Cyprus; Czech Republic; Delhi NCR, India; Dominican Republic; Dubai, UAE; France; French Polynesia; Germany; Greece; Guyana; Honduras; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Nicaragua; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; São Paulo, Brazil; Saudi Arabia; Serbia; Sint Maarten; Slovenia; Southern Africa; Spain; Suriname; Switzerland; Thailand; Turkiye; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count. It has more than 1,000 market center offices and 163,000 affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.