Nuvve Appoints James Altucher to Advise Newly Launched Crypto Subsidiary

By: Nuvve Holding Corp. via Business Wire

April 30, 2025 at 09:00 AM EDT

Nuvve Holding Corp. (NASDAQ: NVVE), a global leader in grid modernization and vehicle-to-grid (V2G) technology, today announced the appointment of James Altucher, a well-known cryptocurrency expert, venture capitalist, and best-selling author, to advise the company’s newly launched digital asset strategy and its wholly owned subsidiary, Nuvve-DigitalAssets.

“Engaging a seasoned consultant like James Altucher will enhance strategic decision-making and provide insights beyond the daily reach of current management,” said Gregory Poilasne, CEO of Nuvve. “The financial system is transforming rapidly alongside the cryptocurrency industry. James’ deep expertise strengthens our ambitious entry into this space through Nuvve-DigitalAssets.”

Altucher will work closely with leadership to shape Nuvve’s long-term approach to building a diversified digital treasury and pursuing accretive M&A opportunities in the cryptocurrency space. His appointment supports Nuvve’s commitment to positioning Nuvve-DigitalAssets as a high-growth vehicle within the broader blockchain and Web3 economy. Altucher will advise on both portfolio construction and venture investments within the crypto sector, guiding Nuvve-DigitalAssets in identifying high-potential tokens and strategic acquisition targets aligned with key blockchain infrastructure.

Nuvve’s anticipated crypto strategy will emphasize allocation to foundational assets such as Bitcoin and Ethereum while also diversifying across high-growth sectors, including Decentralized Finance (DeFi), Decentralized Physical Infrastructure (DePin), and the Tokenization of real-world assets. Targeted tokens in the portfolio include Aave, Chainlink, Render, Uniswap, and others that serve as the backbone of the evolving blockchain economy.

“The financial world is quickly evolving, with crypto tokens central to a new blockchain-driven digital economy,” said Altucher. “Nuvve is at the forefront, and I look forward to shaping a diverse digital treasury strategy while supporting M&A decisions that add long-term value to both the company and its crypto holdings.”

Altucher’s appointment comes just days after Nuvve announced the creation of Nuvve-DigitalAssets, a subsidiary formed to capitalize on crypto and blockchain. Nuvve’s Board of Directors and management team had unanimously approved the move, aligning with the company’s evolving growth strategy to embrace emerging digital financial assets and blockchain innovation. Establishing this new subsidiary marks a significant milestone in Nuvve’s diversification strategy, positioning the company to participate in the high-growth digital asset economy while continuing to drive innovation in grid modernization and V2G technologies.

About Nuvve Holding Corp.

Founded in 2010, Nuvve Holding Corp. (Nasdaq: NVVE) has successfully deployed vehicle-to-grid (V2G) on five continents, offering turnkey electrification solutions for fleets of all types. Nuvve combines the world’s most advanced V2G technology and an ecosystem of electrification partners, delivering new value to electric vehicle (EV) owners, accelerating the adoption of EVs, and supporting a global transition to clean energy. Nuvve is making the grid more resilient, transforming EVs into mobile energy storage assets, enhancing sustainable transportation, and supporting energy equity in an electrified world. Nuvve is headquartered in San Diego, Calif., and can be found online at nuvve.com.

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