Blackhawk Network (BHN) Launches New Exclusive Branded Payment Services to Help Brands Build and Fully Capitalize on Their Gift Card Programs

April 07, 2025 at 08:00 AM EDT

Comprehensive, fully integrated solutions can streamline program onboarding, ongoing support, and be tailored to specific business needs, improving operational efficiency and boosting highly profitable growth

Blackhawk Network (BHN), a global leader in branded payment solutions, has launched new Branded Payment Services designed to help brands more efficiently manage and scale their physical and digital gift card programs. Powered by BHN’s expertise and global connections, these configurable bundles integrate key strategic services into cohesive solutions tailored to individual business needs. These offerings encompass end-to-end services available through a single vendor, including digital gifting platforms, card production, AI-driven customer care, comprehensive processing, demand planning, marketing, advanced fraud protection and distribution through BHN’s expansive network.

With the global gift card market projected to grow to $5.7 trillion by 2034, brands that aim to join the industry’s upward trajectory need experienced partners like BHN that can expand their brand’s penetration across retail, ecommerce and social media channels while simplifying program management, mitigating risks and boosting profitability.

“Brands today face increasing complexity in managing gift card programs across multiple vendors and channels,” said Brett Narlinger, head of global commerce, BHN. “Our new Branded Payment Services simplify this process, offering significant cost savings, operational ease, and scalability. Thanks to our unique position in the market and extensive network, our roadmap for innovation is unmatched. BHN provides a complete set of integrated services to streamline program management and empower our clients to focus on growth and consumer engagement—and be confident in the reliability and expertise we bring to their gift card program operations.”

BHN’s Branded Payment Services include:

Comprehensive Processing Solutions: Reliable, secure processing solutions designed for seamless management of gift card transactions. Robust infrastructure ensures fast, accurate processing—which serves as a gateway to other opportunities like wallet services—to minimize disruptions and maximize transaction security.
Digital Gifting Platforms: B2C digital gifting technology features the ability for brands to host their own programs digitally—extending market reach and enabling ongoing enhancements to their platforms to meet customer expectations. Featuring custom branding, these platforms can feature “buy now” buttons for smooth checkout, enable social commerce and include referral links to Giftcards.com.
Card Production: Flexible, customizable options for physical gift cards featuring sustainable materials and packaging. Brands can reinforce their identity with distinctive design choices and order in bulk—while ensuring smooth card delivery to businesses and consumers alike via an industry-leading fulfillment center.
AI-Enhanced Customer Care: Omnichannel award winning cardholder services powered by advanced artificial intelligence, ensuring responsive and efficient interactions for businesses and their customers. This AI-driven approach boosts service efficiency, enhancing customer satisfaction and loyalty.
Demand Planning and Strategic Marketing: Data-driven performance reporting helps measure and forecast tailored marketing campaigns that enhance consumer engagement and drive sales. Near-real-time metrics also support streamlined, accurate inventory management to meet consumer demand.
Access to Massive Distribution Network and Strategic Marketing: BHN clients can boost their brand reach and visibility through opt-in inclusion on BHN’s line of exclusive One4all multi-brand gift cards. BHN can also provide expertise to ensure brands are maximizing their exposure to key target audiences and industries (e.g., retail, loyalty, incentives) through the right channels.
BHN Protect: Advanced fraud detection technology and proactive monitoring services to ensure robust security and risk mitigation. BHN’s security solutions proactively identify and neutralize threats, safeguarding program integrity and brand reputation.

For more information about BHN’s Branded Payment Services, visit BHN.com.

About Blackhawk Network (BHN)

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, eGifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com.