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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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CallRail Enhances Messaging Capabilities to Convert More Leads

By: via Business Wire

Redesigned mobile app and advanced messaging features improve the on-the-go experience so businesses can reduce response times and increase personalization

CallRail, the lead engagement platform, today announced the release of new messaging and mobile app capabilities to enable quicker lead response times 24/7 and on-the-go. With these enhancements, CallRail is enabling businesses to better and more seamlessly engage with their leads through their preferred channels while improving response times and giving them the flexibility to keep their finger on the pulse of the business, no matter where their work takes them.

“We’re living in an increasingly mobile-first world which offers unique opportunities for businesses to engage with and convert more leads,” said Ryan Johnson, Chief Product Officer at CallRail. “The introduction of these new capabilities makes it easier, faster and more convenient for businesses and their leads to engage with each other from anywhere and anytime – whether it’s through call, text or form.”

These new enhancements are not only designed to help customers respond to leads on the go, but they also make personalized communication with each lead easier. With call summaries directly available in the mobile app, customers can now receive a high-level understanding of the calls coming into their business without having to write down pertinent details of every conversation or worry about forgetting key details when away from the office. Key features include:

Connect With More Leads

  • Click-to-text: Prospects can now initiate text conversations by clicking phone numbers that track the source of text leads on customer websites – encouraging more inquiries and driving sales.
  • Call analytics dashboard: View key metrics within the mobile app that allow businesses to monitor lead activity throughout the day regardless of where they are.

Reduce Response Times and Accelerate Speed to Conversion

  • Customizable message flows: Schedule auto-reply messages to keep prospects engaged when nobody is available to respond immediately.
  • Multimedia messaging: Customers can send and receive personalized messages with photo and video content for richer communication while streamlining the documentation process and expediting sales.

Personalize Communication With Leads

  • Centralized lead interactions: Text messages are visible alongside call and form data to provide businesses with the full context and key details from previous interactions.
  • AI-generated call summaries: For the first time, mobile app users have access to call summaries to ensure all communication with leads are personalized.
  • AI-generated follow up texts: Leverages the full context of previous interactions to auto generate follow up texts, allowing clients to optimize a communication channel known for the highest open rates and fastest response times.

“CallRail's new text messaging capabilities have been a game changer for our clients,” said Gowon Snyder, Founder at Hypenow Digital Marketing. “We’ve seen more leads and higher conversions thanks to the fast response times texting enables. Being able to track and manage all those conversations in one place has helped us better understand performance and prioritize marketing that drives results.”

The release of these new messaging capabilities paves the way for smarter AI-driven automation across CallRail’s entire platform, including its suite of AI products. Voice Assist, CallRail’s newest AI solution, will soon use agentic AI to send automatic follow-up texts. By combining its ability to answer, capture, and qualify inbound leads with automated post-call engagement, CallRail continues to deliver on its promise to help businesses turn more leads into better customers.

Visit CallRail’s website for more information about the new messaging and mobile app capabilities.

About CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Conversation Intelligence®, Premium Conversation Intelligence™, Convert Assist and Voice Assist. CallRail’s award winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com.

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