About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Comcast’s Universal Ads Launches $5 Million Fund to Help E-Commerce Merchants Grow Their Businesses with TV Advertising

The new Universal Ads Incrementality Fund gives brands a simple way to reach new, scaled audiences across the TV landscape.

Today Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across premium video, announced the Incrementality Fund— a new $5 million fund that provides resources to help e-commerce businesses drive incremental sales through TV advertising. For qualified merchants, the fund may provide up to $50,000 in ad credits and services, including help with ad creative production and incrementality measurement solutions. At launch, the Incrementality Fund is only available to Shopify Plus merchants but will expand to other businesses over time.

“We know that TV advertising not only offers brands the scale they’re used to with social ads, but it can drive tangible results,” said James Borow, Vice President of Product and Engineering at Universal Ads. “With Universal Ads’ new Incrementality Fund, we want to show brands new to this space that TV ads work—and that the last dollar spent on social performs better when it's supported by the first dollar spent on TV.”

Launched in January, Universal Ads is a self-service premium video advertising platform built to be as simple and performant as social media advertising. By breaking down barriers to TV advertising, including creative and cost, Universal Ads is opening up this valuable medium to digitally native, direct-to-consumer, and growth-stage brands who previously had no easy point of entry.

“Shopify Plus merchants are some of the most sophisticated marketers on the planet, but advertising on TV has always been overwhelming to most of them,” said Maurice Rahmey, CEO of Disruptive Digital. “With the Incrementality Fund, Universal Ads is making getting started with TV advertising as easy as social and helping to demonstrate the sales lift that TV can bring to them.”

With Universal Ads, brands can reach qualified audiences alongside premium content from more than 15 major publishers including A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo, with more to come.

The Incrementality Fund is the latest initiative from Universal Ads. Earlier this year, Universal Ads partnered with Ramp, a financial operations platform designed to save businesses time and money, to offer TV advertising access to Ramp’s 30,000+ customers through the Universal Ads platform. In addition, to demonstrate the ability of TV to deliver on a variety of business goals, Universal Ads has partnered with Measured, a pioneer and leader in incrementality-based measurement and optimization. And, more strategic partnerships are on the horizon as Universal Ads works to open premium video advertising to more advertisers and opportunities.

For more information on the Incrementality Fund, please visit IncrementalityFund.com.

About Universal Ads

Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter.

Contacts

More News

View More

Recent Quotes

View More
Symbol Price Change (%)
AMZN  216.48
+3.44 (1.61%)
AAPL  262.24
+9.95 (3.94%)
AMD  240.56
+7.48 (3.21%)
BAC  52.04
+0.76 (1.48%)
GOOG  257.02
+3.23 (1.27%)
META  732.17
+15.25 (2.13%)
MSFT  516.79
+3.21 (0.63%)
NVDA  182.64
-0.58 (-0.32%)
ORCL  277.18
-14.13 (-4.85%)
TSLA  447.43
+8.12 (1.85%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.