About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Virtual, Inc. Names Adam Rak to Lead Strategic Partnerships and Tech Client Growth

Veteran technology and business development leader joins Virtual to drive new growth opportunities and support client success

Virtual, Inc., a leading provider of professional services for membership-based organizations, today announced the appointment of Adam Rak as Head of Strategic Partnerships and West Coast Initiatives. Based in California, Rak will lead business development efforts to grow Virtual’s technology and standards client portfolio. He will also provide strategic counsel and executive leadership for key accounts.

“Virtual continues to expand its reach across the technology and standards landscape, helping forward-looking organizations grow, lead, and drive change,” said Andy Freed, CEO of Virtual, Inc. “Bringing Adam on board further strengthens our position in the tech sector and enhances our ability to deliver long-term success for our clients.”

In this newly created role, Rak will report to Greg Kohn, Virtual’s Chief Strategy Officer.

“At Virtual, our expertise is to help technology and standards organizations launch fast, scale smart, and achieve the outcomes they need,” said Kohn. “Adam’s strengths and experience fit perfectly into our team. As a strategic leader with deep industry knowledge and connections, he will bring unique value to our clients and will be a key driver of new growth opportunities for our company.”

Rak has more than 25 years of experience developing and leading strategic partnerships and initiatives in the technology and cybersecurity industry. Most recently, he served as Vice President at Vatoca, providing strategic government affairs and business development consulting. Prior to that, he was Senior Director of Government Relations at Trustwave Government Solutions, where he launched the company’s first government relations program and secured key public sector opportunities. He has also held senior leadership roles at Symantec, TechAmerica, and Potomac International Partners, and currently serves as Executive Director of CyberUSA.

In addition to his professional work, Rak is actively involved in local government as a former Mayor of San Carlos, California, and a current member of the city council. Rak holds a Bachelor of Arts in International Affairs from The George Washington University.

“Virtual is uniquely positioned to drive growth and long-term success for membership organizations in the tech sector,” said Rak. “I’m excited to expand that impact and help our clients make their mark on the world.”

To learn more about Virtual's services for technology and standards organizations, visit: https://www.virtualinc.com/services

About Virtual, Inc.

Virtual, Inc. is a top provider of professional services for associations, consortia, and other membership-based organizations. From strategic planning and membership services to credentialing, finance, events, and technology solutions, Virtual delivers tailored support that drives growth, improves operations, and enhances member engagement. Learn more at: https://www.virtualinc.com

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