Feedzai: More Than 50% of Fraud Driven by AI and Hyper-Realistic Impersonations, but Banks Also Use Generative AI to Fight Back

May 06, 2025 at 08:05 AM EDT

Feedzai, the global leader in AI-native financial crime prevention, today released its 2025 AI Trends in Fraud and Financial Crime Prevention report, uncovering how generative AI (GenAI) is used in financial fraud.

More than 50% of fraud involves the use of artificial intelligence. Generative AI has emerged as a powerful tool for criminals, enabling the creation of hyper-realistic deepfakes, synthetic identities, and AI-powered phishing scams. Financial institutions are quickly catching on, with nine in ten banks already using AI to detect fraud, and two-thirds have integrated AI within the past two years. The Feedzai latest report revealed that 90% of financial institutions are combating emerging fraud with AI-powered solutions to safeguard consumers and counter rising threats.

While banks are adopting AI to combat fraud, they face significant roadblocks in implementation, especially ensuring the technology is ethical and transparent. In contrast, criminals using AI focus solely on exploiting the technology for illegal gain, without the constraints that banks face in adhering to strict ethical and regulatory frameworks.

The Speed and Scale of Deception

The survey shows, 92% of the financial institutions surveyed indicate that fraudsters use generative AI, and only 8% noted that they do not see GenAI being used by criminals.

According to the report, 44% of financial professionals report that deepfakes are used in fraudulent schemes, and 56% of professionals cite social engineering, a set of manipulative tactics used by fraudsters to exploit human psychology and trick individuals into revealing sensitive information, as another significant tactic powered by AI.

Fraudsters are also utilizing voice cloning techniques, with 60% of professionals recognizing this as a major concern, followed by 59% citing SMS and phishing scams powered by AI to deceive victims.

AI-driven fraud tactics, including deepfakes, social engineering, and voice cloning, often result in account takeovers and scams, which, as unauthorized fraud, are generally reimbursable under most circumstances and harder to detect. While deepfakes alone don’t provide direct access to accounts, they play a critical role in building trust during the entrapment stage of scams, where criminals deceive victims into believing they are dealing with legitimate parties.

“Today’s scams don’t come with typos and obvious red flags—they come with perfect grammar, realistic cloned voices, and videos of people who’ve never existed,” said Anusha Parisutham, Feedzai Senior Director of Product and AI. “We’re seeing scam techniques that feel genuinely human because they're being engineered by AI with that intention. But now, financial institutions also have to deploy advanced AI technologies to fight fire with fire to combat scams.”

Top challenges: Data Management and Ethical Considerations

Banks use AI to fight fraud, but they face more obstacles in ensuring it’s ethical and transparent, while criminals exploit AI without such concerns.

Despite AI’s proven benefits, data management remains a significant challenge for financial institutions. Based on the survey, 87% of banks cite data management as their biggest hurdle, with fragmented data sources and regulatory constraints slowing AI adoption, particularly among smaller institutions.

As AI becomes essential in fraud prevention, ethical considerations are paramount. The report finds that 89% of banks prioritize explainability and transparency in their AI systems, demanding governance frameworks that ensure fairness, security, and accountability. Feedzai’s TRUST Framework was developed to help financial institutions build AI systems that are transparent, unbiased, and secure.

“In some ways, AI is like a car. When automakers design a car, they don’t just think about horsepower. They also consider safety features such as seatbelts, airbags, and anti-lock brakes that will keep drivers and passengers safe. The same is true for AI. Models that aren’t designed with trust at the forefront can lead to significant problems for users,” said Pedro Bizarro, Ph.D., Co-Founder and Chief Science Officer, Feedzai. “By ensuring that AI decisions are transparent, robust, unbiased, secure, and tested (TRUST), businesses will accelerate innovation and reinforce customer confidence.”

AI-Powered Defense: Banks Leverage AI to Combat Fraud and Enhance Efficiency

In the face of criminals using AI, banks also embrace it as a central defense mechanism. The report reveals that 90% of financial institutions use AI to expedite fraud investigations and detect new tactics in real-time. AI is used for scam detection (50%), transaction fraud (39%), and anti-money laundering (30%), positioning it as the critical tool in the battle against financial crime.

Looking ahead, AI will not replace human roles but will continue to augment them. Forty-three percent of financial professionals report increased efficiency within fraud teams, allowing experts to focus on higher-value, complex fraud cases. As AI evolves, the future will see even more powerful AI-powered solutions, such as behavioral analytics and real-time anomaly detection, to stay ahead of emerging threats.

By embracing specialized AI, banks are able to work harder and smarter in combating fraud-based threats, increasing both the reach and efficiency of their defenses. AI has become a critical tool in enabling financial institutions to detect fraud at scale, but human oversight remains essential to ensure its responsible use. While the road to full AI adoption remains challenging, the right technology and frameworks will continue to redefine fraud prevention and bolster security for consumers and institutions alike.

Download The 2025 AI Trends in Fraud and Financial Crime Prevention report here.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250506363100/en/

"Today's scams don't come with typos and obvious red flags—they come with perfect grammar, realistic cloned voices, and videos of people who've never existed" - Anusha Parisutham, Feedzai Senior Director of Product and AI

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Feedzai: More Than 50% of Fraud Driven by AI and Hyper-Realistic Impersonations, but Banks Also Use Generative AI to Fight Back

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