Michael J. Maher to Lead New, High-Impact Referral Training With KW MAPS Coaching

By: Keller Williams Realty, LLC via Business Wire

May 08, 2025 at 11:02 AM EDT

Bestselling author, business coach, and relationship marketing expert to offer lead referral courses

KW MAPS Coaching, the coaching division of Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, announces new training and education courses led by Michael J. Maher, the best-selling author of 7L: The Seven Levels of Communication and co-author of The Miracle Morning for Real Estate Agents.

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Michael J. Maher is the best-selling author of 7L: The Seven Levels of Communication and co-author of The Miracle Morning for Real Estate Agents.

"At the core of every great business are great relationships,” said Gary Keller, co-founder and executive chairman of KW. “We're excited to bring Michael’s approach to KW because when you master referrals, you master longevity in this business."

Maher is an internationally recognized speaker and one of the U.S.’s most referred real estate professionals. Creator of the Referral Mastery System, he empowers entrepreneurs to grow businesses via permission-based marketing referral strategies rooted in generosity and appreciation.

“Keller Williams is the best real estate training and coaching company,” said Maher. “The best is only getting better, and I am proud to be a part of this resurgence.”

“Generating referrals has been my passion my entire professional life,” said Maher. “I am here to help KW affiliated agents become more referable and to help them get more referrals.”

Beginning this summer, Maher’s Referral Mastery System will be offered to KW-affiliated agents and leaders via new KW MAPS Coaching Fast Track offerings:

To learn more, Maher will host an introductory webinar entitled “The One Thing You Need to Do to Get Referrals Right Now” on May 21 at 1 p.m. EST. To register, go to KWReferralMasters.com.
Launching on June 3, Event Mastery is an accelerated lead-generation training program that turns an agent’s sphere - friends, clients, and family - into referral sources. This dynamic group training experience is designed to help agents strategically scale a referral business.

Maher’s Referral Mastery System is for agents and brokers committed to generating repeat business and referrals for a business while having access to referrals from other agents within the community.

Rooted in the principles of Maher's acclaimed book 7L, the digital group training equips agents with proven strategies for becoming the most referred professionals in a market.

In addition to the KW MAPS Coaching program, Maher will speak to KW-affiliated agents and leaders about referral generation strategies at national and regional events across the U.S.

"Michael is a master of referral-based business, and his addition to KW MAPS represents a powerful opportunity for KW-affiliated agents,” said Cody Gibson, Vice President of KW MAPS Coaching.

“His Referral Mastery and Events Mastery courses are designed not just to teach strategy but to build a sustainable, scalable business through authentic connection—and that’s exactly the kind of transformation we stand for at MAPS," said Gibson.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count. It has more than 1,000 market center offices and 163,000 affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.