About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Indiana Fever, Pacers Sports & Entertainment Tap Salesforce to Scale Fan Engagement with Agentic AI

The Fever is using Agentforce, Data Cloud, and Marketing Cloud to deliver more personalized experiences, helping to increase attendance, loyalty, and overall satisfaction with its fans

Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced that the Indiana Fever and its parent organization Pacers Sports & Entertainment (PS&E) are deploying Agentforce, Salesforce’s digital labor platform, to autonomously scale deeper, more personalized connections with their rapidly expanding fanbase and augment its marketing and sales teams with agentic AI.

In 2024, the Indiana Fever set records in viewership, game attendance, and digital engagement, selling the most game tickets in franchise history and leading to a 265% increase in attendance from the prior season. To build on their record-setting growth, the Fever sought a way to scale the creation and distribution of personalized marketing and sales content.

With Agentforce, the Fever will fuel targeted, intelligent engagement across multiple touch points while scaling operations through AI automation. Salesforce Data Cloud, which unifies previously siloed data, will create comprehensive fan profiles that include recent Fever ticket purchases, merchandise transactions, and service requests. Using Agentforce in Marketing Cloud, the Fever can then leverage this rich data to autonomously craft individualized email campaigns tailored to each fan's preferences and actions. The system can analyze contact records and automatically generate marketing or sales recommendations using transactional, behavioral, and demographic insights. For instance, Agentforce might alert sales reps about upcoming fan birthdays with suggested discount codes, notify customers when their favorite player's jersey restocks, or promote games featuring preferred matchups — all without manual intervention.

"We are building the most valuable database in professional sports, and this partnership with Salesforce is a significant step in that direction,” said Joey Graziano, EVP, Strategy & New Business Ventures, Pacers Sports & Entertainment. “Agentforce will help us enhance how we engage with our fanbase by offering personalized recommendations at scale, unlocking new opportunities for the Indiana Fever and the entire PS&E ecosystem."

“The Indiana Fever and PS&E are seizing a pivotal moment, and Salesforce is the ideal partner to help them forge deeper, more meaningful connections with its rapidly expanding fanbase," said Adam Evans, SVP Product, Salesforce. "By harnessing the power of the deeply unified Salesforce Platform, the Fever is setting a new standard for understanding and nurturing fans in the WNBA and in sports writ-large."

What’s next

As PS&E’s database continues to grow, Data Cloud will help the organization to unify customer data across all properties — including the Indiana Fever, the Indiana Pacers, the Gainbridge Fieldhouse event venue, online stores, multiple POS systems and ticketing platforms, and more. In the future, PS&E also anticipates using Agentforce to help power its fan-centric “ONE loyalty program,” with the aim of creating a unified app where fans can view, manage, track, and interact with every touch point across all PS&E properties and channels.

More information:

About Salesforce

Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. Visit www.salesforce.com for more information.

About the Indiana Fever

The Indiana Fever is a professional basketball team in the Women's National Basketball Association (WNBA), based in Indianapolis. Founded in 2000, the team is part of Pacers Sports & Entertainment (PS&E). The Indiana Fever has garnered significant attention and a passionate fanbase, particularly with the addition of standout player Caitlin Clark in 2024. The team plays its home games at Gainbridge Fieldhouse.

About Pacers Sports & Entertainment

Pacers Sports & Entertainment is the corporate identity exemplified by the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation, Inc., and Gainbridge Fieldhouse. Its team of inspired and dedicated employees promises to deliver quality entertainment and unparalleled service.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.