TraXtion Promotes Brad Kokesh to President and COO Amid Continued Growth

June 02, 2025 at 09:25 AM EDT

25+ Year Industry Veteran Promoted from Chief Revenue Officer and Will Lead Company Strategy

TraXtion, the leader in specialized integrated software solutions for tire alignment and replacement diagnostics for automotive dealers, today announced the promotion of Brad Kokesh to President and Chief Operating Officer (COO). Kokesh, who has served as the company’s Chief Revenue Officer for the past two years, will now lead day-to-day operations and company strategy as TraXtion accelerates into its next phase of growth. Founder Roger Tracy will continue to serve as Chief Executive Officer.

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“Brad has overseen key product launches and helped drive significant customer success and growth during his time at TraXtion,” said Roger Tracy, Founder and CEO of TraXtion. “His deep industry knowledge and proven leadership are helping dealers capture a share of the more than $90 billion in tire revenue that currently leaves their service lanes. We could not be more excited to have his strategic vision lead us into the future.”

With more than 25 years of experience in the automotive industry, Kokesh brings a rare blend of executive leadership and hands-on dealership knowledge. Prior to joining TraXtion, he held senior leadership roles at Shift Technologies, DealerSocket, Cox Automotive, and Dealertrack, and began his career working in dealerships throughout the Midwest.

“I’m honored by the trust that Roger and the Board have placed in me,” said Brad Kokesh. “TraXtion is a rocket ship right now. Between our innovative new product launches and rapidly growing customer base, we are on a mission to help automotive dealers capture more revenue from their service lanes—which in today’s competitive environment is more important than ever.”

As President and COO, Kokesh will focus on scaling operations, expanding customer success initiatives, and driving the continued development of TraXtion’s software solutions that empower dealerships to retain customers and drive tire and alignment revenue.

To learn more about TraXtion’s solutions and how they help dealers unlock service lane profitability, visit www.traxtion.com.

About TraXtion

TraXtion has provided customers with state-of-the-art optic tire diagnostic systems that have revolutionized tire management and loyalty for over a decade. TraXtion prides itself on its expertise and commitment to excellence by constantly innovating and evolving solutions to provide the best possible experience for dealers, partners and customers. To learn more, visit www.traxtion.com