Envista Forensics Propels Demand Generation with ON24 Through Continuing Education and AI-powered Content Creation

June 26, 2025 at 08:00 AM EDT

Leveraging ON24 AI-powered ACE (Analytics and Content Engine), Envista Scales Certification Programs and Boosts Content Output with ON24

(NYSE: ONTF) As B2B organizations turn to content-rich experiences to drive both customer engagement and revenue, Envista Forensics, a global leader in forensic consulting and engineering services, is building a scalable, certification-driven marketing engine with ON24, a leading first-party customer engagement platform for B2B sales and marketing. With the ON24 AI-powered Analytics and Content Engine (ACE) and engagement capabilities, Envista has propelled webinars into a top revenue-generating channel, reducing content creation time by 50% and increasing output by 40%.

Envista helps thousands of insurers, legal professionals, and corporations uncover critical insights to resolve claims and disputes. With large attendee numbers per webinar session, the team needed a platform that could scale while capturing valuable audience insights. They turned to ON24 to gain the automation, data, and branding capabilities necessary to power a growing certification program and accelerate pipeline creation.

“Our previous post-webinar content creation process was time-consuming and involved tedious manual work, limiting our ability to scale,” said Logan Fox, Digital Marketing Manager at Envista Forensics. “Our webinars feature highly technical insights from our engineers, and with ON24 and AI-powered ACE, we’re now able to efficiently transform their expertise into polished blog content. It’s exponentially increased the volume of content we can produce—while cutting our creation time in half. Just as importantly, it’s opened new opportunities to re-engage customers with valuable insights and drive ongoing lead generation across channels.”

With deep Salesforce integration, Envista now seamlessly automates campaign follow-up and personalization. The marketing team also repurposes webinar sessions into bite-sized Key Moments videos and AI-generated content for blogs, social media, and sales enablement—transforming continuing education into a demand generation engine.

“Envista is a perfect example of how AI and automation can modernize traditional programs like certification to drive greater customer engagement and measurable results,” said Mark Bornstein, VP of Marketing, ON24. “They’ve created an experience that delivers value to both attendees and the business—before, during, and long after the event.”

To read more about Envista’s AI-powered transformation, view the full case study here.

About Envista Forensics

Envista Forensics is a global leader in forensic consulting services, providing expertise in forensic engineering, fire investigation, equipment consulting, digital forensics, and more. With a commitment to technical excellence and client service, Envista helps insurers, legal professionals, and corporations uncover critical insights to resolve claims and disputes.

About ON24

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine our leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward.

ON24 provides industry-leading companies, including 4 of the 5 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.