Pepper Launches the First Open and Extensible Endless Aisle Platform in the Foodservice Industry

July 01, 2025 at 08:00 AM EDT

Pepper’s Endless Aisle is the industry’s first program open to dropshipping, allowing distributors to feature goods to customers they don’t currently carry.

Pepper, the AI-powered Go-To-Market Platform for Independent Food Distributors, today announced the Pepper Endless Aisle program, the first open dropshipping platform that gives independent distributors the ability to expand their item assortment without having to dedicate warehouse space. Existing within the Pepper eCommerce experience and designed specifically for foodservice distributors, this new capability will unlock a significant revenue stream for distributors while giving their customers access to a broader assortment of products - with no need to hold additional inventory.

The Endless Aisle framework is designed to be partner-agnostic, launching initially with a handful of early adopters and expanding to offer a near-unlimited supply of options to distributors. With the productized item integration, distributors can instantly expand their digital catalogs and offer items shipped directly to customers, without managing fulfillment logistics.

Unlike legacy point solutions that require heavy technical lift or locked-in vendor relationships, Pepper’s Endless Aisle platform will support multiple fulfillment models, starting with dropshipping.

“Dropshipping lets us expand our offering without adding inventory complexity and cost. Pepper’s Endless Aisle program will give our DSRs access to a broader range of products; helping us better serve customers and grow the business.” –Brian Handley, President at Palmer Food Services.

In the food distribution industry, item assortment is critical to bridging the gap between independent distributors and larger non-independent players in the market. And distributors have total control of what customers have access to, with the ability to turn categories on or off, audit what’s shown to customers, and receive product-level sales data to inform stocking decisions.

“Pepper is distributor-first; and our new integration with suppliers is no different. Distributors have the ability to approve vendors, bring their own vendors, and specify the items that allow their higher margin warehouse items to still perform well. Endless Aisle will help independent distributors compete with the largest players in the industry by expanding selection without increasing overhead” - David Currie, Product Manager at Pepper

Item Deduplication, ensuring items that distributors already offer aren’t listed alongside partner-fulfilled options
Category-level Controls, allowing distributors to opt in or out of product types they may already carry
Fulfillment Routing of Endless Aisle items, ensuring the right items get fulfilled by the right partner

Endless Aisle ensures customers see only relevant, non-overlapping products—seamlessly integrated into their familiar Pepper experience.

This feature is entering its Early Access this Summer. Interested parties can sign up here to get added to the early access list. The platform is open to new partners and providers aiming to access the largest network of independent foodservice distributors in North America.

About Pepper

Pepper is the AI-powered go-to-market platform to more than 350 independent distributors, building frontier go-to-market technology so they can grow their business. The Pepper platform provides online and mobile ordering solutions, cutting edge sales rep tooling, and order desk automation that eliminates repetitive manual processes. With the largest library of product content for independent distributors (SALT), and a robust ads program allowing distributors to earn passive revenue, Pepper is the most trusted technology partner in independent distribution.

The Pepper platform yields the highest ROI for distributors than any other toolset in the industry. With a team of forward deployed engineers that are experts in integrations, distributor apps built by Pepper are designed from the ground-up to maximize value for independent distribution