HOKA Unveils 2025 Global Brand Campaign: Together We Fly Higher

July 10, 2025 at 09:00 AM EDT

Celebrating the power of community in achieving personal progress.

HOKA®, a division of Deckers Brands (NYSE: DECK) introduces its 2025 global brand campaign, “Together We Fly Higher,” celebrating the unifying power of running in bringing people together to push further. The campaign underscores how support fuels individual progress and the importance of community in helping runners succeed. The campaign will roll out globally across out-of-home, social, digital, and connected TV national video spots.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250710888814/en/

CELEBRATING THE POWER OF COMMUNITY

"Together We Fly Higher” features a powerful anthem film and a series of inspiring short films, that will be released throughout the coming months. The emotive campaign captures real and authentic moments between runners and their family, friends and crews during pivotal points in their running journeys. Through bold and striking visuals, HOKA’s anthem film features individuals in raw and intimate settings, highlighting how the encouragement of others helps us push past our limits, explore new challenges, and experience greater freedom and connection through sport.

In addition to HOKA’s anthem film, the campaign’s first two short films, Together: Ultra Commitment and Together: Quiet Rituals capture the nuances of a runner’s world and showcase the moments that define the running experience. These films continue to highlight the crucial role of support systems, underscoring how individuals' pursuit of progress is nurtured by the strength of their community.

TOGETHER WE FLY HIGHER

“As a brand driven by the joy of progress, we recognize the role community plays in the long road athletes take to achieve greatness. ‘Together We Fly Higher’ is about just that - celebrating the journey and those who got you there,” said Erika Gabrielli, Vice President of Global Marketing at HOKA. “Our individual progress is fuelled by the collective. This campaign puts a spotlight on humans supporting humans, and how this principle empowers us to push past our limits.”

“Together We Fly Higher” builds upon the brand’s “FLY HUMAN FLY” platform, with the goal of inspiring performance driven by the joy of progress and inviting runners to experience the joy that movement brings. The new global campaign will stay true to HOKA’s core brand values as a human-first performance brand, reinforcing the brand’s commitment to inspiring connection and bringing people together—while also motivating individuals to take bold leaps toward personal progress.

The global campaign will launch July 10, 2025, on HOKA.com, and will be amplified across CTV, out-of-home, digital, owned media, and paid social across HOKA-affiliated social media platforms; Instagram, TikTok, Meta, HOKA TV, X/Twitter, Strava, and LinkedIn.

Campaign Film (2:00 minute long form) [TOGETHER]

About HOKA®

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.