Princess Polly Becomes a Certified B Corporation™

July 10, 2025 at 09:00 AM EDT

The Australian-born fashion brand earns socially responsible business recognition

a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announced that Princess Polly has been certified by the nonprofit B Lab as a B Corporation™ (B Corp™). This designation recognizes Princess Polly as meeting high standards of social and environmental performance, accountability and transparency. The certification spans the entire Princess Polly business and reflects the brand’s ongoing mission of making on-trend fashion sustainable and accessible, as well as its commitment to making a positive difference in its communities and the fashion industry as a whole.

“We are deeply honored that Princess Polly’s commitment to purpose-driven practices has been recognized with a B Corp™ Certification,” said Eirin Bryett, Co-Founder and Co-CEO of Princess Polly. “This is an incredible accomplishment, and it marks a significant step in our ongoing journey to embed sustainability and purpose into every part of our business. We’re proud of the progress we’ve made and remain committed to continuously improving and holding ourselves to high standards in everything we do.”

With today’s announcement, Princess Polly joins a global community of like-minded companies committed to using business as a force for good. B Corp™ Certification provides the brand with a clear framework to accelerate its continued shift toward a socially and environmentally responsible model, and to stay true to its mission and values for the long term.

Princess Polly’s vision is grounded in four core impact areas: Ethical Partnerships, Equality & Community, Sustainability and Environment. On the product side, Princess Polly is scaling the use of certified lower-impact materials across collections through tools like the Lower Impact Fabric Hub, a resource to help suppliers integrate preferred materials into production, and the Materials Matrix, a decision-making tool making it easier for design and buying teams to opt for sustainable materials at every stage of production. All Princess Polly garments are also subject to stringent testing to ensure durability, fit and finish, maintaining high quality standards.

Princess Polly also works closely with its supply chain partners to actively reduce carbon emissions, promote circularity and uphold ethical sourcing, ensuring that standards follow the brand’s award-winning 5A’s of Ethical Sourcing framework, advancing beyond compliance to create lasting, positive impact.

The brand also fulfilled its B Corp™ Certification through several meaningful initiatives that support its customers, employees, partners and the planet, including Pathway to Parenthood, which provides team members support through family planning and parenting with paid reproductive health and parental leave, flexible work options and a culture of care and inclusion to help team members thrive at every stage of family life.

Acting CEO for B Lab AANZ, Angie Farrugia said: "We’re excited to welcome Princess Polly to the global community of nearly 10,000 B Corps™. In an industry facing complex social and environmental challenges, their B Corp™ Certification signals a serious commitment to raising fashion industry standards and prioritizing outcomes for people and the planet, alongside profit. After a two-year journey to this milestone, we commend Princess Polly's determination and willingness to be held accountable to high standards, now and into the future."

About Princess Polly

Princess Polly is a leading fashion brand delivering the latest trends, exclusive designs and lower environmental impact looks to trendsetters globally. As industry pioneers in the digital space, Princess Polly is constantly evolving and is now expanding its presence further into physical retail. Princess Polly brings its unmatched fashion and shopping experience to brick-and-mortar stores, enhancing accessibility and connection with its loyal customers. Follow @princesspollyboutique on Instagram and @princesspolly on TikTok.

About a.k.a. Brands

a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal and Pup and mnml. Through these brands we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven ‘test and repeat’ merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that’s online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.