About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Thryv Launches New HVAC Marketing Solution to Help Contractors Drive Growth

Thryv for HVAC helps businesses attract leads and grow recurring revenue

Thryv Holdings, Inc. (NASDAQ: THRY), provider of the leading small business marketing and sales software platform, today announced the launch of Thryv for HVAC, a marketing solution tailored specifically to heating, ventilation, and air conditioning (HVAC) businesses. Currently working with nearly 6,000 HVAC-related businesses, the Thryv team brings deep industry insight to this specialized offering.

Developed in collaboration with HVAC professionals, including Boeschen’s Heating & Cooling, the solution addresses the unique challenges contractors face in marketing, lead conversion, and customer retention.

“We built Thryv for HVAC with direct input from the field,” said Rees Johnson, Chief Product Officer at Thryv. “Contractors told us they need tools that work behind the scenes to automate customer follow-ups, boost their brand visibility, and drive repeat business. With Thryv automations, they can grow their business while keeping their focus on service delivery.”

Key Features

  • Online visibility boost: syncs business info across 60+ directories and improves rankings on Google™ Search, Yelp and more
  • Automated lead response: sends personalized email and SMS replies within seconds of a lead inquiry
  • Seasonal campaigns: keeps customers engaged with timely offers and maintenance reminders
  • Recurring revenue tools: promotes service plans and automates post-service follow-up
  • Reputation management: requests and manages reviews from a single dashboard

Industry Insight Drives Innovation

In a recent poll of 75+ HVAC business leaders by Thryv, 77% identified marketing as a top growth priority, yet only one-third said they had the time or expertise to execute it effectively. Thryv’s new solution bridges that gap with pre-built, customizable campaigns and automations that replace manual processes.

“Marketing is critical to growing our business, but experience has taught us not all marketing software is created equal,” said Janet Turner of Boeschen’s Heating & Cooling. “When Thryv asked us to help create a marketing solution specifically for HVAC companies, we couldn’t wait to share our expertise and insights. The result is a solution with customized automations covering the entire customer journey from estimate requests to satisfaction surveys and everything in between. No marketing expertise required. We can’t wait to see the benefits Thryv for HVAC brings to our industry colleagues.”

To find out more about Thryv for HVAC visit: https://www.thryv.com/reference/software-for-hvac/.

About Thryv

Thryv Holdings, Inc. (NASDAQ: THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform’s AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit www.thryv.com.

Developed in collaboration with HVAC professionals, including Boeschen’s Heating & Cooling, Thryv's solution addresses the unique challenges HVAC contractors face in marketing, lead conversion, and customer retention.

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