8x8 CPaaS Solutions Recognized as Industry Leading in CX Today Awards

July 17, 2025 at 09:00 AM EDT

Judges praise focus on security, integration and AI as product breaks down silos on the path to positive customer experience

8x8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform for customer experience (CX), has been named Best CPaaS Platform by CX Today. The award recognizes 8x8 for delivering secure, composable, and AI-powered CPaaS solutions that empower businesses to engage with customers in real-time, globally.

8x8 CPaaS solutions enable businesses to integrate real-time communications directly into their workflows, applications, and customer journeys without managing complex infrastructure. Built on 8x8’s global, secure, and scalable cloud communications platform, it delivers a modular approach to messaging, voice, video, and verification services - giving businesses the flexibility to deploy what they need, where and when they need it.

With embedded AI, powerful analytics, and seamless interoperability with unified communications and contact center solutions, 8x8 CPaaS solutions help businesses deliver secure, responsive, and context-aware customer experiences across every channel and touchpoint.

Why the judges picked 8x8 CPaaS solutions as the winner

“8x8 has the highest level of composability and embedded AI that’s actually usable today,” said Liz Miller, Vice President and Principal Analyst at Constellation Research. “Its integration with various internal tools and UCaaS solutions also stood out. This allows internal and external communications to be unified on a modular platform. In a space full of ‘alphabet soup’ tech stacks, 8x8 breaks down the usual silos.”

Powering seamless, secure customer engagement at scale

8x8 CPaaS solutions are used across the globe to help a wide range of businesses engage and deliver a positive customer experience including Welsh Water, Paidy, CareForm, Platform Housing Group, and King Power.

“This is a great award to win and my thanks to the judges, especially for recognizing that we are working hard to break down the silo mentality,” said Chris Angus, Vice President, CPaaS and CX Expansion at 8x8, Inc. “Our customers want engagement solutions that just work — and work securely — allowing end users to engage safely and have their needs met.”

Why 8x8 CPaaS solutions stand out:

Composable and modular: Easily integrates with existing systems and scales with business needs without creating complexity.
Embedded, usable AI: AI that enhances engagement and security — not just a checkbox — driving real outcomes for customers and end users.
Global and secure: Backed by 8x8’s proven cloud platform with enterprise-grade security and reliability for businesses of all sizes.

The CPaaS market continues to grow

While analysts disagree on the exact sums, one thing they do all agree on is that the CPaaS market is going to grow - and grow significantly - over the coming years. Metrigy believes the market will reach $19.7 billion by 2029, while IDC believes the worldwide CPaaS market will grow to $25.8 billion by 2029.

Learn more about 8x8’s CPaaS offering

The 8x8 CPaaS website contains examples of real-world usage and showcases the power of the solution.

About 8x8 Inc.

8x8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience – combining Contact Center, Unified Communication, and Communication APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. 8x8 helps customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, X, and Facebook.