About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Real Chemistry Deepens Media and Technology Edge With Acquisition of Greater Than One

Acquisition brings proprietary media planning and analytics tools into Real Chemistry’s platform – enhancing strategy, performance and measurable impact for pharma and biotech clients.

Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare sector, today announced it has acquired Greater Than One, an award-winning agency specializing in healthcare-first media, technology and omnichannel strategy. The acquisition brings expanded precision, stronger performance analytics and greater strategic clarity to Real Chemistry clients along every step of the commercialization journey.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250722744102/en/

Real Chemistry acquires Greater Than One agency.

Real Chemistry acquires Greater Than One agency.

“Greater Than One brings deep media expertise, powerful proprietary tools and a culture that matches ours—focused, fast-moving and built to deliver results,” said Shankar Narayanan, CEO of Real Chemistry. “Together, we’ll help clients make smarter decisions and create more meaningful engagement with the audiences who matter most. We are rewriting the next chapter of what’s possible for healthcare marketing and adding Greater Than One to our team gives us even more firepower to drive this revolution.”

Precision That Drives Performance

Founded nearly 25 years ago, Greater Than One has earned a reputation for helping healthcare brands get the most from their omnichannel and media investments through a combination of data, predictive modeling and proprietary planning tools. These include:

  • Greater Reach, a predictive media planning engine that helps brands model budget and channel mix based on audience and engagement goals.
  • Greater Score, an advanced engagement scoring tool that empowers healthcare brand marketers and sales teams by providing a holistic view of healthcare professional interactions across all addressable media and CRM channels that helps marketers prioritize outreach and improve performance.
  • Greater Omni, Greater Than One’s centralized omnichannel platform strategy and implementation capability, gives teams real-time visibility across campaigns—so clients know what’s working, where to spend, and how to pivot. Their Omnichannel Maturity Model breaks the process down into clear, actionable stages – no jargon, just a roadmap to smarter engagement, better measurement and stronger returns.

These capabilities will be integrated into Real Chemistry’s platform – giving clients access to unified planning, measurement and activation strategies grounded in data-driven behavioral science.

At the same time, Greater Than One clients will benefit from Real Chemistry’s offerings in AI-driven strategy, creative, influencer engagement, medical communications, integrated communications and market access – unlocking a more complete and connected experience for healthcare marketers.

“This move multiplies our capability,” said Kevin Johnson, Group President and Managing Partner at Real Chemistry. “In a healthcare environment that demands more agility and precision than ever, Greater Than One brings the technology, talent, and focus to help us deliver faster decisions, smarter planning, and measurable impact where it matters most.”

Aligned Cultures. Shared Ambition. Integrated Growth.

Greater Than One’s employees will join Real Chemistry and continue operating under the brand Greater Than One, part of Real Chemistry. The agency will maintain its New York headquarters and remote-first structure.

“Finding a match like Real Chemistry, where our employees and clients will benefit, is exactly what we wanted for Greater Than One,” said Elizabeth Izard Apelles, President and CEO, Greater Than One. “Our shared belief that building innovative, client-first partnerships leads to impact and results is a powerful force behind this acquisition.”

Terms of the transaction are not disclosed.

The acquisition builds on a year of strong momentum for Real Chemistry, which was ranked the No. 2 Healthcare Network at Cannes Lions Health 2025, named PRWeek’s no. 1 PR Agency, and placed no. 3 on MM+M’s Agency 100. The firm was also honored as Outstanding Healthcare Agency of the Year at the 2025 PRWeek U.S. Awards – underscoring its consistent leadership in strategy, innovation and measurable client impact in healthcare.

About Greater Than One

Greater Than One, part of Real Chemistry, is an advanced media and technology agency serving the healthcare industry. The agency delivers precision media, proprietary technology solutions, and strategic expertise to help clients navigate complexity and drive measurable growth. Greater Than One’s unique technology products empowers marketers to understand customer journeys, build evidence-based strategies, forecast marketing budgets, and take actionable steps to drive prescriptions.

About Real Chemistry

Real Chemistry is a trusted partner to the world’s most successful life sciences and healthcare companies. As a leading provider of AI-powered audience analytics and insights, we help the healthcare industry better understand, reach and engage patients and professionals using bold ideas to create human-centric healthcare experiences. Anchored by our culture of innovation and boundless creativity, our 2,000+ experts across the life sciences, marketing communications and technology enable modern medical therapies and those they were designed to help, meet and exceed their potential.

“Greater Than One brings deep media expertise, powerful proprietary tools and a culture that matches ours—focused, fast-moving and built to deliver results,” said Shankar Narayanan, CEO of Real Chemistry.

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