Porch Group’s Home Factors Audience Drives 1,054% ROI for Regional Home Improvement Brand

July 23, 2025 at 09:00 AM EDT

Porch Group today announced outstanding campaign results from its Home Factors property intelligence platform, which generated a 1,054% return on investment (ROI) for a regional home improvement brand.

Home Factors aims to improve risk segmentation and underwriting precision for insurance carriers, with plans to offer over 100 specific attributes by the end of 2025. These insights enable insurers to achieve a comprehensive understanding of approximately 90% of properties across the United States. Beyond insurance, Home Factors property segments are also leveraged across other verticals to enhance customer acquisition and retention efforts.

What sets Home Factors apart is its unique data on both interior and exterior home conditions. Leveraging advanced AI models, Home Factors analyzes property condition signals—such as windows in need of repair, roof quality, and evidence of water intrusion—to identify homes most likely to require service.

In the campaign, Home Factors was used to identify properties likely in need of exterior upgrades, with a focus on homes showing signs of potential window or roof repair needs. As part of a broader, multi-channel strategy, Home Factors' audience segments significantly outperformed traditional targeting methods, delivering results over 600% higher than standard consumer audience approaches.

These results underscore the power of predictive property condition data in driving more effective, targeted, and cost-efficient marketing strategies.

“This is another clear example of how Porch’s Home Factors can help other companies grow profitably,” said Matt Ehrlichman, Founder and CEO of Porch Group. “By targeting households with indicators of home repair needs, marketers are reaching consumers not just with interest, but with urgency.”

“Our primary focus of helping insurance companies better assess risk is progressing very well, but we are excited about the other use cases and opportunities our unique data presents. This case study validates we can match real property characteristics to real customer demand,” said Michelle Taves, VP and Group GM, Data and Marketing. “We’re helping brands connect with homeowners at exactly the right time—when the need is present and the likelihood to act is highest.”

For more information, visit: https://insurance.pgmsolutions.com

About Porch Group

Porch Group, Inc. ("Porch") is a new kind of homeowners insurance company. Porch's strategy to win in homeowners insurance is to deploy leading vertical software solutions in select home-related industries, provide the best services for homebuyers including important moving services, leverage unique data for advantaged underwriting, and provide more protection for policyholders. To learn more about Porch, visit ir.porchgroup.com.