Buy with Prime Expands with New Brand Dr. Berg Nutritionals

July 09, 2025 at 09:55 AM EDT

Dr. Berg customers now enjoy the power of Amazon’s fulfillment network and the trust and recognition of the Prime brand

Through fast, free delivery, easy returns, and 24/7 shopper support, Buy with Prime enhances the Dr. Berg shopping experience

Prime members get the familiar shopping benefits they know and love while using Buy with Prime on Dr. Berg’s website

Amazon (NASDAQ: AMZN) today announced that Buy with Prime, a direct-to-customer (DTC) offering, is now available on Dr. Berg Nutritionals, a health supplements provider. For millions of U.S.-based Prime members, Buy with Prime is a benefit that unlocks even more selection of popular brands beyond the Amazon store in addition to the savings, convenience, and entertainment all in a single membership.

With Buy with Prime, Prime members can shop directly from a brand’s online store using the shopping benefits they already know and love—including fast, free delivery, easy returns, 24/7 shopper support with participating brands, and a convenient checkout experience.

“We’re in the business of making health simple—and now, with Buy with Prime, getting your favorite supplements is simpler than ever,” said Karl Canto, Vice President of E-commerce and Digital Advertising at Dr. Berg. “Our customers get their favorite supplements with Prime delivery speeds and the ease of shopping right on our site. It’s convenience without compromise.”

Supplements Meet Speed

Prime members looking to purchase an item using Buy with Prime on DrBerg.com will click on the “Buy with Prime” button on a product’s page. Customers using Buy with Prime for the first time will log in and verify their Amazon account information. If a Prime member has already used Buy with Prime, the customer will move to the brand’s checkout page, which will be automatically populated with their preferred delivery address and default payment method from their Amazon account.

Once the purchase is made, Amazon handles the order delivery. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email or in their Amazon account on Amazon.com.

Many of Dr. Berg’s best-selling items are available through Buy with Prime, including their:

“You shouldn’t need a multivitamin to power through checkout,” said Peter Larsen, Vice President of Buy with Prime and Amazon Multi-Channel Fulfillment. “With Buy with Prime, Dr. Berg makes it easy for customers to get their supplements fast—no stress, no guesswork, just the Prime shopping experience they already trust, now outside of the Amazon store.”

Seamless Shopping with Buy with Prime

Buy with Prime launched in 2022 with the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers.

Buy with Prime has helped merchants increase shopper conversion and reduce customer acquisition costs, as 50% of Prime members are more likely to buy again from DTC sites that offer Prime shopping benefits. 95% of shoppers who’ve used Buy with Prime have indicated they’re likely to use it again. Merchants using Buy with Prime also receive shopper order information, including email addresses for customer orders, which can be used to provide customer service and build direct relationships with shoppers.

Discover how Buy with Prime can help grow your business.